Fashion Promotions Should Be Emotional.

Clothing sales are full of business super media and manufacturers. Clothing promotion Strategy, but every summer, when manufacturers sum up, they reflect a real problem, that is, the promotional effect of clothing is not satisfactory, and the competition in the clothing market is so fierce that we always feel insipid before making a clothing promotion plan before the peak season. Many times, manufacturers are hard pressed to make clothing promotions, otherwise there will be no sales. This is the result of clothing sales promotion for Clothing promotion, which is bound to reflect the plain clothes market.

A clothing entrepreneur once said, "this world is not the world of rich people, nor the world of the right people, but the world of people with a heart." It doesn't matter to what extent your merchandise is good, what matters is what attitude the consumer treats you. Therefore, the promotion of products must be "heart" to marketing, which is clothing sales promotion. There are many ways to promote clothing sales. Manufacturers often use direct promotion mode such as discount price reduction, additional gifts, sweepstakes and gift exchange. This approach is effective and can boost sales in a short time, but it can not solve the deep-seated problems of brand clothing market promotion. It can only bring short-term sales promotion, and easily lead to counterattacks by competitors, resulting in industry price wars and manufacturers' profitability decline. Do we have a better way to promote clothing sales? In recent years, emotional marketing has been applied to clothing promotion more and more, maybe it can provide some reference for our clothing enterprises.

Emotion is an important gene of human behavior, which affects people's thinking and action to a large extent. Especially in today's society where material products are rich, competitive and emotional, emotional factors have become Clothing enterprise A very important and unique factor in marketing. A thick baritone stirred people's sympathy and concern for children in poor mountainous areas, and the action they took was, of course, supported by the sunshine project, and willingly purchased this brand in large numbers.

Therefore, the most important way to make clothing promotions "emotionally" is to satisfy some emotional needs of consumers, such as winning / winning / controlling, showing beauty / Glamour / fashion, expressing love / affection / friendship, being respected and self manifests. When the consumer's emotional needs are satisfied, they will feel the pleasure of the mood, resulting in buying behavior, or showing goodwill and loyalty to the brand, which is the purpose of Clothing promotion. In order to achieve this goal, we need to project "emotion" from planning, implementation, public relations propaganda, product packaging.

To use emotional Clothing promotion methods, we first need to create propaganda appeal points that can stimulate consumers' emotion. The clothing enterprise's product is facing the clothing market, facing the consumer, the clothing enterprise's marketing goal final realization must depend on the consumer to purchase. And let consumers buy them. Publicity must be made to let consumers know your products and achieve the purpose of Clothing promotion. Publicity must follow two principles, one is to be modest, and the other is to trust consumers. The two is publicity and art, rich in human touch. People's interest in advertising promotes the image of the product to a whole new height, so that consumers can resonate with the feelings expressed in advertisements, and then trigger realistic or potential consumer demand.

Therefore, Clothing market The new direction of competition is the "emotional marketing era" between garment enterprises and consumers. Marketing is to enable consumers to have feelings for brands, not only to sell products to consumers, but also to sell products to consumers' hearts, from "you like" to "I like".