PEAK CEO Xu Zhihua Personal Investment Shoes And Clothing Customized Business Enterprise

Nowadays, the economic situation is not good. To go stock and improve the profit of products has become the theme of this year's manufacturing enterprises. In addition to regular marketing practices, DIY personalized customization is spreading in clothing, home appliances and food industries. For a time, high-end customization turned into a new way to raise profits.

Recently, Peak CEO Xu Zhi Hua The sale of shoes has attracted the attention of the industry. It is understood that Xu Zhihua is an angel investor named "Ai Ding Ke", and the specific investment quota has not yet been disclosed.

Reporters log on to the website and find that the shoes available by the aodin customers are around 30, including skateboards, dance, running, leisure and basketball, which cover different user groups. Users can do DIY on the website through free coloring, graffiti and personalized signature. It is understood that the price of the commodity is basically over 200 yuan, and it is committed to arrive within 7 days. The third party logistics is commissioned to complete the distribution service of most provinces and cities in the country, including Hong Kong, Macao and Taiwan. At the same time, provide support for Alipay, online banking and other online payment methods. The nature of the company is wholly foreign-owned and its headquarters are in Hongkong and Shanghai.

Xu Zhihua disclosed that his personal involvement in the start-up process of the electricity supplier enterprise has its own production plant, so that it can integrate design, raw material procurement, production, customization, etc. Sale Logistics, after-sale and other industrial chain operation.

Insiders say that such a business model meets the needs of consumers' personalization, which, on demand, has restrained the stock level to a certain extent, and has also increased the product's premium capability.