American Classic Fashion Brand Ralph Lauren Ralphlauren Brand History

From the United States, and with a strong American flavor.

Ralph Lauren's two brands, PolobyRalphLauren and RalphLauren, have pioneered the sales of high quality fashion in the world.

Ralph Lauren's fame and brand image of Ralph Lauren continue to develop.

Ralph Lauren (RALPH LAUREN)

The "American classic" brand.

Ralph Lauren (RalphLauren) is a high taste fashion brand with a strong American flavor. The highly stylized style is the common feature of Ralph Lauren's two famous brands, "Lauren Ralph Lauren" (Ralph Lauren's dress) and "Polo Ralph Lauren" (Ralph Laurenma ball Menswear).

In addition to fashion, Ralph Lauren (Ralph Lauren) brand also includes perfume, children's clothing, household products.

Ralph Lauren outlines an American Dream: a long lawn, crystal antiques, and Ma Baoju.

Ralph Lauren (Ralph Lauren) products: whether it is

Furniture, whether perfume or utensils, caters to the customers' yearning for the perfect life of the upper class.

Or, as Ralph Lauren (Ralph Lauren) himself said, "the purpose of my design is to achieve the best dream people can imagine."

Designed to integrate fantasy, romance, innovation and classical inspiration, all the details are built on a value that is not eliminated by time.

The main consumer class of Ralph Lauren (Ralph Lauren) is the middle-class or above income consumers and celebrities. Comfortable and well priced Ralph Lauren (POLO Lauren) POLO shirts have become the necessary clothing styles in wardrobe for everyone in Europe and Asia.

Ralph Lauren (Ralph Lauren) brand history

In the early 40 century, the British and American upper class social life, the western wilderness, the old movies, the baseball players in 30s and the old rich were the source of Ralph Lauren's inspiration.

In the introduction of the simple Sheikh style to the field of fashion design, Ralph Lauren should be praised.

He called himself "no representative work, no sketches, and some just tried."

In October 14, 1939, Bronx, New York, was born into a middle-class Jewish family.

In 1951, Ralph, 12, went to work after class, but he was able to dress well.

Make clothes that are not expensive look fashionable.

He studied design in Lauren design school in Manhattan and worked as a salesperson in two glove companies.

In 1967, he was a designer of a tie manufacturing company called A.Rivetz, and from then on, he established his fashion empire.

In 1967, when working for A.Rivetz company, he began to design a wide tie.

In 1968, with the popularity of his tie and the loan of 50000 dollars, he founded Polo fashion company and began his career as a businessman.

He chose the name Polo because its style and trademark always arouse people's interest.

In the late 60s, Dyer's narrow tie replaced Lover's style, and the wide necktie was refused to be sold in any department store.

But with the success of Polo brand, retailers' eyes soon returned to Lover.

In the early 80s, the simple Sheikh style was quoted in the field of fashion design and began to focus on concise design.