Sewing Equipment Dealers Need To Know The Concept Of Customer Center.

With the continuous development of the times, the market relationship is changing from the seller's market to the buyer's market.

The marketing concept, marketing strategy and marketing execution power should also be changed along with the market trend.

In twenty-first Century or even in the future, it will be a long-term buyer's market for a long time. Only when we are committed to building excellent service is the key for dealers to base themselves on the buyer's market.

In the increasingly mature and fierce competition of sewing equipment market, how to maintain healthy, harmonious and sustainable development of distribution enterprises and ensure that enterprises win in the "ever changing" market competition? I believe that "customer centered, service creation value" is the core competitiveness of distributors.

The concept of "customer centered" instead of "product centered" is the inevitable outcome of market economy.

Nowadays, the customer is the market. This truth is known to us all. We know that the world is rich in capital and has the experience and ability of managing and selling business. It is possible for such a large manufacturer to choose the most suitable distribution channels and middlemen, or even to set up his own sales force and sell his own products without any middleman.

It is not that we lead the market, but that the market guides us. Only by genuinely carrying out the consciousness of service and service innovation to the actual action, is the service that suits, suits the market and consumption, can we truly realize customer oriented.

With the increasing selectivity of customers, the quality of service determines the survival and development of enterprises to a certain extent.

However, the information of the sewing machine enterprises, the mastery of the customer requirements and the speed of reaction determine the service level and competitiveness of the enterprises to a certain extent.

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When there is no competitive advantage in quality and price, the key to competition is to see whether we can provide excellent services and other value-added services to our customers.

Otherwise, if the number of sales is frequent and the sales volume is small, it will be uneconomical; from the retailer's point of view, in addition to a few large retailers, the general small and medium-sized retailers must have more varieties, specifications, small quantities, and frequent sales.

Of course, not everyone can serve as an expert in service innovation, but also rely on the improvement of the service ability of dealers. In addition to doing well in internal work, we must constantly improve their service ability through learning.

Service is a kind of payment, and the reward should be paid.

The services of distributors are also at the same time.

And the burden of end-users.

Sewing machine manufacturers should take into account the interests of distributors, which are the interests of distributors' market resources (normal sales profits), and the benefits of human resources, material resources and energy after the sale of services (the profits from warranty and maintenance services can be charged to production enterprises or general agents on the basis of warranty and maintenance vouchers).

Sewing machine manufacturers must realize that the huge terminal customers and complex after-sale services can not be completed only by their own strength. Only by working closely with distributors can we achieve the interests of the community, in order to effectively improve the efficiency and quality of service of the sales network, thereby reducing the cost and mastering the initiative of the market.

On the other hand, dealers can provide information for the terminal customers, get information, step forward to build the market, and create new value with service.