A Number Of Outdoor Enterprises In Jinjiang Plan Capital Markets

A few days ago, the Sai Dan fox Polytron Technologies Inc (stock code 035003) was listed on the "Tian Jiao Tong" successfully. It was not only the first pan outdoor brand listed company in China, but also the first listed company in Quanzhou.

Because of its brand-new business model positioning, the first thing to do is to ring the door of Quanzhou outdoor products brand to enter the capital market.

Saidan fox successfully landed in the capital market, and other enterprises in Quanzhou's outdoor sector were not idle.

The lion brand outdoor is actively combing the upstream and downstream supply chain, so as to train the internal strength for the capitalization operation of the enterprises in the future.

As a matter of fact, at present, the listed companies engaged in outdoor products brand in China are only two Pathfinder and Jialin Jie. However, there are already no less than 10 companies are planning to go public. Sanfo outdoor has already been listed in the IPO declaration enterprise list issued by the SFC.

According to the insiders, the domestic outdoor market is replicating the golden trajectory of sports brand in the past ten years.

When the capital injection, the Pathfinder entity business will usher in a sudden growth. After Sai Dan Fox's small test, the gradual development path will attract more outdoor brands to seek suitable capital channels. Then, can the entity operation and capital operation perfectly become a booster for the explosive growth of Quanzhou outdoor products brand? Even in the backdrop of the economic downturn, will it become an opportunity for Quanzhou enterprises to quickly integrate the market? Will the achievement of another outdoor brand "Anta"? This will again test the courage and strategy of Quanzhou household goods entrepreneurs.

Sai Dan fox small test knife

With a bang, Sai Dan fox Polytron Technologies Inc successfully listed on the "Tian Jiao Hui". In this regard, Sai Dan fox will enter a new development platform, which is the interactive development of capital operation and entity operation, and also means that the capital market is optimistic about the outdoor industry.

For Quanzhou's Pan outdoor industry sector, this is undoubtedly a good thing.

In recent years, Sai Dan fox has been seeking the strategy of differentiated development, advocating the concept of "Outdoors", extending the field of outdoor sports from outdoor adventure to any outdoor sport.

In the view of Peng Liqun, chairman of Sai Dan fox Polytron Technologies Inc, people who often participate in physical exercises in China's sports population are limited.

In another market, a large number of young people and urban white-collar workers have more psychological and practical needs for outdoor recreation. This consumer market is very large.

To this end, the company will take advantage of this opportunity to launch the "China Stock Exchange" through effective financing to promote the development of China's outdoor industry.

"This OTC market is a small number of financing channels, according to our actual needs, and gradually operate this financing platform based on development, relying on this platform to increase investment in research and sales channel construction."

Peng Liqun, chairman of Sai Dan fox Polytron Technologies Inc, told reporters that as China's first outdoor outdoor enterprise listed on "Tian Jiao Tong", "selling products should sell culture and sell a way of life."

"We first enter such a capital market, build a platform, further incubate it, promote its rapid development, and lay the foundation for the channel. Finally, after meeting the requirements, we can enter the motherboard more smoothly and win wider market for capital market docking."

Peng Liqun revealed.

Outdoor sectors are forming.

Compared with Lining, Anta, and other sports brands, the listed companies in China are only two Pathfinder and Jialin Jie.

Among them, Jialin Jie's outdoor brand KROCEUS (Conoy Sius) is launched by its wholly-owned subsidiary, Jia Linjie's main business is engaged in knitted fabric production and sales, in other words, KROCEUS is not listed independently.

From this perspective, at present, the main domestic outdoor listed companies are only one Pathfinder. The industry believes that such a pattern will be broken in the next 1~2 years, because many domestic outdoor products brands are actively planning, and the outdoor capital sector will gradually become full.

According to statistics, when the Pathfinder went public in 2009, Sanfo's outdoor initiative was launched.

Currently in

In the list of IPO declaration companies released in September 14th, Sanfo outdoor is on the list. The company is going to be listed on the Shenzhen Stock Exchange, and the sponsor is Donghai securities.

In addition to Sanfo outdoor, Fujian Colombo outdoor products Co., Ltd., Zhejiang Mu Di Di outdoor products Co., Ltd. and ACOME (acomb) Shanghai sporting goods Co., Ltd., have listed the listing as a brand development plan. With the help of capital strength, they have become the key point of the integration of enterprises and brands.

Xu Rongsheng, general manager of Lion Brand outdoor, believes that as long as there are ideas, distinctive and powerful enterprises, capital operation will have to be done. Brand and capital have long been a necessary factor for the development of enterprises, and how to ensure the smooth flow of funds and improve the financing channels of different enterprises can make the brand occupy the dominant position in the future competitive pattern.

{page_break}

In fact, Quanzhou outdoor products brand has long been ready to make a move. Lad, Deng Lupu, Tian Po Lun and others have listed the planning as the development goal of enterprises.

The leader of the outdoors outdoor group even compared capital operation to a multiples game. He said that once a large amount of capital was injected into the entity operation, it would break out exponentially. It no longer used the way of operation to get the traditional profit, but created some excellent points, so that it could be magnified and enlarged in the capital market, and eventually realized the pyramidal explosive growth.

And in the Sai Dan fox, they can see the outdoors brand value proposition, high technology product innovation and so on, constitute a new business mode, such a business mode has been sought after by the capital market.

Low opportunities for innovation

Zhong Guanhua, President of "Tian Jiao", told reporters that the Sai Dan Fox brand represents the first Chinese outdoor industry to successfully land on the stock exchange, which means that the capital market is optimistic about the outdoor industry, and the outdoor capital sector will be small in the last two or three years.

However, the favor of the capital market to the outdoor sector did not make the Sai Dan fox make a perfect achievement in the "green and green". On the other hand, the domestic A shares first appeared on the outdoors of the outdoor brand operators, the recent performance of the pathfinder was flat, and the overall outdoor industry was also in the doldrums. Many outdoor brand operators were in the wait-and-see view, seeking the best time to intervene in capital.

"Now the listing, the money to the hands of not much, we can turn the money in our own hands, such as the company's larger market, the market is good, then consider it, Xu Tengda, general manager of Tianlun Tian outdoor products Co., Ltd., to some extent, reflects the idea of local enterprises.

For Jinjiang outdoor brand backed by entity management, its financial strength is quite abundant. Besides financing, they want to achieve innovation through the listing itself. As the Pathfinder listed Sheng Faqiang, the listing itself is the innovation of business mode.

Then, whether the outdoor sector of Jinjiang, which has the reputation of brand name, can combine entity operation with capital operation, create new business mode by virtue of production advantages, and build its core competitiveness. Everything is still unknown. But if we can plan actively in the low economic times, we will be able to return to the capital in a peak period.

Liu Qiangan, Xiamen Zhi Miao financial consultant Co., Ltd. suggests that as the capital market tends to show cyclical fluctuations, enterprises should seize the opportunities in the freezing point, do well in internal strength, and choose a good time to prepare for intervening in the capital market.

"Now, capital,

Talent is the three main element recognized by the development of enterprises. Capital is the main driving force for enterprises to obtain sustainable development capital flow in the future. He hopes that more companies can plan for listing innovation and achieve better and faster brand dreams through capital platform.

"Liu Qiangan said.