Survey Of Textile And Apparel Industry In Zhejiang Province

For many people, agriculture is a work that depends on heaven, but few people understand it.

It's also a business to watch God eat.

Due to various reasons and the bad sales caused by the weather, in 2012, it is undoubtedly a year for many Zhejiang clothing enterprises. The pressure is not only on the reduction of orders, the reduction of profits, but also more directly and more impacted than the stock mire.

Continuous clothing discount season, let many garment enterprises, business households have frankly "can not afford to live", at present, the whole industry is facing an unprecedented inventory digestion war.

"This year's sales situation is much worse than expected."

Inventory "pressure mountain"

This autumn, a United States

(002269) the news of huge inventory has focused everyone's attention on the clothing industry.

The focus of attention is nothing more than high inventory that has never been seen before.

In fact, I noticed that the latter is not just a ghost wandering over the States.

A number of Zhejiang clothing listed companies in 2012 semi annual report, the third quarter report, you can see some clues.

According to the disclosure, the stock of Semir clothing (002563, stock bar) has expanded to 1 billion 500 million yuan in the first half of this year, and this figure is only 1 billion 100 million yuan at the end of last year.

The third quarter report of wedding bird clothing showed that inventories increased by 45.74% over the same period last year. By the end of the reporting period, the total inventory was 140 million yuan, and the inventory pressure of listed companies was so great.

Wulin Road is a clothing street that many people in Hangzhou often hang out. However, I noticed that recently, this boutique women's clothing is the main place. Many stores have posted discount labels in prominent positions. Many brands have been discounted at 50 percent off or even lower, while others have hit 90 percent off.

A storefront near the food plaza is pformed into a brand special store. There are all kinds of women's clothing brands, ranging from summer wear to winter clothes. The price after discount is mostly between 100 and 300 yuan. The comparison between the author and the original sign indicates that the discount is basically 2 to 70 percent off.

There is no coincidence.

The Phoenix Road, which is not far from Wulin Road, has also opened many shops like this.

In a shop guide that claims to be a brand woman's special store, I saw a knitted cardigan priced at 1200 yuan, the sale price was 150 yuan, almost to 90 percent off.

However, despite such a big discount, the popularity of the shop seems to be insufficient.

When I entered the shop, only two of the shop assistants enthusiastically came to recommend that their brands had special counters in the shopping malls, and now the discount sale is very cost-effective.

When I asked why there was such a low discount, the other party said it was all last year's style.

This explanation is obviously not convincing in the eyes of Hangzhou citizen Liu Jing.

Because she loves to shop, she has found that in Hangzhou department store, intime department store and other shopping malls, some clothing brand's autumn clothing just sold, directly hit a discount of 10 percent off or even lower.

And unlike previous shopping discounts, many clothing brands have begun to put their weight down this year.

Miss Lin, who is a shopping guide for a brand dress, reveals to me that compared with previous years, this year's preferential sales forms are various, and the discount cycle is longer.

"Customers do not seem to have bought the demand, butting down the sale of autumn clothes can only help themselves."

The largest clothing distribution center in Sijiqing clothing market, special sale has become a norm.

Wang Pai, the boss of the new Hangzhou fashion city, said that he had been doing the clothing business for over 5 years. The pressure this year was particularly great. In order to digest the inventory, the shop sold more than half a month earlier than last year, but the stock has increased a lot.

Such a situation is not an isolated case.

"This year's sales situation is much worse than expected."

The head of a garment enterprise in Hangzhou told the guide that the general clothing industry's stock is between 10% and 20%, but in the first half of this year, the market demand is insufficient, and the inventory pressure of enterprises has increased greatly, at least 10% over last year.

"Consumers' willingness to buy is particularly low this year."

He said.

This is also recognized by Wang's boss.

He told me that at this time, at this time, there were at least dozens of guests a day to buy, but recently, there were less than ten guests who came to visit each day.

In the store, the author saw that the retail price of his main brand T-shirt is 120 yuan at ordinary times, and now the special price is 120 yuan and 2 pieces.

"Selling this price is actually a loss, but not selling more."

He said.

"Accumulation is just like Domino's dominoes, causing a vicious cycle of repeated rounds."