Nike Double Standards Deceive Consumption, Industry And Commerce Bureau Heavy Blow

The same Nike basketball.

Not only the price is higher than 500 yuan in foreign countries, but also the double gasket sold abroad has become a single air cushion in China.

Nike sports company has been fined 4 million 870 thousand yuan for its double standard.

In addition, by the end of this year, grass-roots anti pyramid selling regional cooperation mechanism will comprehensively cover the border areas of Beijing and surrounding areas, and build a comprehensive and comprehensive linkage system to combat pyramid schemes.

In the five years since 2008, the city commerce and Industry Bureau has investigated and dealt with 9537 trademark cases and 116 million Yuan fines, involving famous brands such as Versace, UGG, Moutai, Wuliangye, Volkswagen and Audi.

The Beijing city commerce and Industry Bureau held a public open day yesterday, revealing some typical demonstration cases with social influence.

On the open day, the relevant officials of the Beijing Municipal Industry and Commerce Bureau introduced the handling of economic cases by the law enforcement departments of industry and commerce to the NPC deputies, CPPCC members and representatives of the public.

Since 2008, the industrial and commercial departments of the city have investigated nearly 80 thousand cases and fined 960 million yuan.

In these cases, there are a number of illegal acts with subjective intent.

Nike has a high-end basketball shoes priced up to 1299 yuan. One of the main selling points is the double air cushion. However, the same publicity and the same price, Chinese consumers buy only one cushion.

Nike has "double standards" in its products to differentiate between consumers in China and abroad.

For this kind of behavior, the Municipal Industry and Commerce Bureau will not tolerate it. Although Nike has issued a statement immediately after its registration on the industrial and commercial bureau, it shows that China has only one cushion for its products and promised to return it for consumers who have already purchased it. However, considering that Nike has pursued double standards against Chinese consumers, the city industrial and commercial bureau has imposed a fine of 4 million 870 thousand yuan on Nike.

Cracking down on the phenomenon of "naming famous brands" and investigating the illegal behaviors of counterfeiting and packaging of famous commodities are also the focus of the industry and commerce departments to crack down on violations of intellectual property rights.

Among them, the counterfeit Huarun paint, Dou Peng

There are 75 influential cases of white rabbit and toffee.

In guaranteeing the legitimate rights and interests of consumers, there are a number of major cases such as Hu Shifu's sticky pot, the European Code floor, and so on, which have been investigated for false propaganda.

The so-called "franchise" behavior is the purpose of alliance fees.

It is reported that Nike sold a high-end basketball shoes priced up to 1299 yuan, one of the main selling points is the front and back of the double air cushion.

However, with the same publicity, Chinese consumers have only one cushion to buy.

Nike has "double standards" in its products to differentiate between consumers in China and abroad.

For Nike company's "double standard" behavior, Liu Jian said that the city's Bureau of industry and Commerce will never tolerate it. Although the Nike company immediately issued a statement after putting it on the industrial and commercial bureau, it showed that China's product had only one cushion and promised to return it for the consumers who had already purchased it. However, considering the Nike company's practice of violating Chinese consumers by double standards, the city commerce and Industry Bureau imposed a fine of 4 million 870 thousand yuan on Nike.

In view of the widespread use of dominant position to encroach on consumers by large retailers, the Municipal Industrial and commercial organization has carried out a special action to conduct joint inspections of 12 large retail enterprises and their subordinate stores in Beijing.

The exclusive supply contracts for large chain hotels and beverage suppliers are fully standardized.

Fake Heroes

Talk about process

Chinese consumers buy products with only one air cushion.

This problem is the most famous Wang Hai, a fake fighter. Although it has been a year away, Wang Hai still remember very clearly about that time.

Wang Hai: at that time, his publicity page and his official website publicity were all two air cushions, two air cushions had two windows, and the two air cushions looked different before and after. When we saw it, we could see that it was like a mask cloth. After that, we could see the air cushion with the feeling of a respirator and the blue rubber in front.

Later, we searched the Internet and found that other netizens had studied this problem and found that he actually had only one air cushion in China.

Then we looked at his website, China's website and US website. It is indeed a product advertised on the website. The publicity content is the same, but there is only one solid air cushion.

I have reported this matter to the industry and Commerce Bureau.

After the incident was disclosed by the media, Nike immediately made a statement to the consumer, apologizing and calling it the wrong publicity material.

Wang Hai thought this argument was not valid.

Wang Hai: this statement is totally irresponsible. The Nike company itself is also made in China. You should know that there is any difference between the products you sent to the United States and the products sent to China. You should be aware of it. This is actually an open or openly bullying Chinese consumer. I don't think he is a negligent act. It must be an intentional act.

Although the Nike company immediately issued a statement after the Beijing industrial and commercial bureau filed a case, it showed that China's products had only one air cushion and promised to return the goods for the consumers who had already purchased it. But considering the behavior of Nike, Beijing industrial and commercial bureau finally imposed a fine of 4 million 870 thousand yuan on Nike.

Gai Xiaofeng, a lawyer at Rui Zheng's law firm, said that according to our laws, Nike's false propaganda has constituted fraud.

Gai Xiaofeng: in fact, he is a kind of false propaganda behavior. The same advertisement has two air cushions in foreign propaganda, and there are two air cushions in domestic propaganda, but in fact, there is only one air cushion in the domestic sales of this kind of sports shoes.

The value of this sneaker is precisely because of his double air cushion setting, so it belongs to a typical false propaganda.

The Ninth Section of advertisement law makes a clear stipulation for the requirement of advertising, and the corresponding legal liability is also very clear.

Nike's punishment was also the first ticket issued by the business sector for the enterprise's "double standards".

But many people in the legal profession believe that Nike is not only a "double standard" problem, but also suspected of "false propaganda".

This phenomenon is not uncommon in our lives.

In fact, there are double standards at home and abroad from daily necessities, electronic products, food to the automotive industry.

For example, some famous notebook manufacturers launched the so-called voluntary replacement program to our consumers when they recalled their notebooks around the world.

Some automobile companies have double standards on the compensation for the problem cars in the Sino US market, all of which have aroused consumers' suspicion.

Consumers often buy goods because of the brand effect, but they are always "injured" because of quality problems, Gai Xiaofeng lawyers said in our country there is no relevant legal provisions.

Gai Xiaofeng: double standard itself is a question of integrity or business ethics in our country's current legal system, and there is no direct legal basis for them to impose double standards.

Wang Hai, a well-known counterfeit personage, believes that Nike's behavior is not only false propaganda, but also suspected of discrimination against consumers. He will bring a lawsuit to the court according to the administrative punishment of the business sector and continue to safeguard his rights.

Wang Hai: at the same time, another problem is that he is also suspected of discriminating against Chinese consumers.

We noticed in particular that the shoes sold in the United States are much cheaper than those in China, but there are two air cushions in the United States. China has only one, which is not only deceiving the Chinese consumers but also discriminating against the Nike.

I think it is possible to punish only a portion of their profits, which is negligible compared to his huge sales volume and his huge profits.

I have to give the commerce and Industry Bureau a penalty decision as evidence, and then hand it to the court for registration.