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    Remove The Radish And Bring Out The "Black Card" Incident.

    2012/10/25 15:39:00 34

    BrandForeign BrandBlack Event

     

    On the morning of October 24th, in the activities of industrial and commercial opening day held by the Beijing industrial and commercial bureau and the 17 district and County Industrial and commercial sub bureaus, Nike was disclosed for being punished by a double standard of 4 million 870 thousand yuan.

    This is also the first ticket issued by the Department of Commerce and industry for "double standards".


    Liu Jian, deputy director of the Bureau of industry and Commerce and spokesman of the press, introduced to the public representatives that Nike had a high-end basketball priced at 1299 yuan.

    shoes

    One of the main selling points is the double air cushion with the front and back palms. Although the same publicity and the same price as abroad, the Chinese consumers buy only one air cushion product, while the foreign products have two air cushions.


    "Nike has double standards in its products and treats Chinese and foreign consumers differently. For such a behavior, the city commerce and Industry Bureau will not tolerate it!" Liu Jian said.

    Although Nike issued a statement immediately after its registration on the industrial and commercial bureau, it showed that China had only one cushion for its products and promised to return it for consumers who had already purchased it. However, considering that Nike had pursued double standards against Chinese consumers, the commerce and Industry Bureau imposed a fine of 4 million 870 thousand yuan on Nike.


    According to statistics, in the Spring Festival of 2012, the total consumption of overseas Chinese amounted to 7 billion 200 million US dollars. China has become the largest luxury consumer country in the world.

    However, these big brands have done their best and have been spoiled by consumers.

    People spend a lot of money on luxury goods, but they do not enjoy the high-end quality and quality service.

    The constantly exposed luxury quality door also makes consumers sigh: they spend a lot of money, but they are still fooled, despised and neglected.

    Why do Chinese consumers have to accept such treatment? This is what we should think deeply about.


    The bigger the card, the less merciless.


    GUCCI "abuse door" + "renovation door"


    The polite big name came to China to become "heartless".


    Last year, luxury GUCCI was not very easy.

    A letter from a GUCCI employee reveals a shocking "sweatshop" truth - to apply for water, to report to the toilet, and to work for more than ten hours.

    The incident ended with GUCCI acknowledging the mismanagement and the withdrawal of executives, leaving a series of discussions on luxury goods and sweatshops.


    The storm of "abuse door" has just dispersed, and GUCCI insiders broke the news. GUCCI will repair the defective products that consumers want to return, and then sell them to consumers as new products in stores.

    Moreover, there are many loopholes in GUCCI's after sales service in China, which brings great inconvenience to consumers who buy products.


    The above two events really make the viewers feel cold and even cry. As a famous international fashion brand, GUCCI's reputation in foreign countries has always been very good. Why do we always come to China with polite gifts and become "heartless"? What makes people cry?


    Fast fashion is spoiled so quickly.


    H&M continued quality blacklist for two consecutive years


    H&M has become a frequent guest in black list


    In January 2012, the Shanghai quality supervision department recently conducted special supervision and spot checks on the quality of wool knitwear produced and sold in Shanghai, and found that the quality of famous brands including H&M was not qualified.

    Reporter survey found that H&M has been boarded for two consecutive years.

    clothing

    Quality "black list".


    ZARA 5 quality blacklist for two years


    In December 2011, Shanghai quality supervision department recently conducted special supervision and spot checks on the quality of casual wear products produced and sold in Shanghai, and found many famous brands including ZARA, CKJEANS, NAUTICA and TEENIEWEENIE.

    Brand clothing

    The quality is not up to standard.

    Among them, ZARA has been on the "black list" of clothing quality for 5 times in two years.


    I still remember when H&M was stationed in front gate of Beijing in 2009, the new store was full of people every day.

    The general public brand in foreign countries is regarded as a big brand in China. These two brands, which are positioned as "fast fashion", are spoiled by consumers who follow the trend blindly.


    Foreign supermarkets have been spoiled by Chinese consumers?


    Carrefour neglects customers in detail.


    On the eve of the Spring Festival, reporters visited Beijing Carrefour Shuangjing store and Dazhong Temple store for details.

    It is found that Carrefour stores are not up to the standard of local hygiene, the goods are in disorder, and the checkout service is poor.

    The small details ignored by these Supermarkets bring inconvenience to customers.


    Customer Carrefour, thief, crowd, crowd, no help.


    The latest news is that in January 31, 2012, two women met with thieves when shopping at Carrefour's Shuangjing store in Beijing. They caught the thieves on the spot and hoped to get help from the masses and clerks around them. The chill of them was that the salesmen and security guards in the supermarket were indifferent. The two women were shopping with their children. Fortunately, no gang was committed, otherwise the consequences would be unthinkable.


    WAL-MART fake "green pork" was severely punished


    WAL-MART's 12 stores in Chongqing sell 63547 kilograms of ordinary pork as green pork.

    WAL-MART finally paid the price for this behavior.

    All 12 shops have been closed down for rectification, and the police have arrested 37 people involved.

    From "price tag door" to "pork gate", WAL-MART has repeatedly disappointed consumers.


    There is a popular saying that "catching up is not buying and selling!" foreign supermarkets have become a must for many people to shop.

    Is it good for foreign supermarkets to face the support of consumers? Is the constant exposure of indifference and indifference enough to make consumers wake up?


    Why doesn't the cosmetics smell?


    Major perfume control price


    L'OREAL and other big perfume are accused of manipulating prices.


    Recently, a number of famous perfume brands including Chanel, Guerlain and L'OREAL, and cosmetics chains like Marionnaud and Sephora were appealed by the Paris court of appeal, charged with colluding manipulation of prices.


    Armani perfume failed to be refused entry


    In January 4, 2012, the AQSIQ announced the list of imported cosmetics in November 2011, which showed that 176 batches of products were unqualified. The 12 batch of Armani men's perfume imported from France by L'OREAL (China) Limited was refused entry because of the expiration date.


    Chanel and other 17 mask on the black list


    In July 2011, the Hongkong Consumer Council recently inspected 30 ointment mask products on the market, of which 17 had been tested with a sensitized preservative, "P hydroxybenzoate".

    BodyShop (The Body Shop), L'OREAL, Chanel, Biotherm, Watsons and so on.

    Among them, the best preservative content of Ke Yan's moisturizing gel mask is the highest.


    Although the profiteering of cosmetics has always been there, people still buy it through online shopping and purchasing, which is undoubtedly trusted by these brands.

    However, not brand cosmetics are so "fragrant". Frequent exposure of the quality door makes people feel helpless. Spending money on famous brand cosmetics may not be sold to be beautiful and reassuring.


    Cheap goods to China to become "big names"


    Evian water price is high quality low low black list.


    Evian water is actually priced at abroad.


    In November 15, 2011, the AQSIQ released the list of imported unqualified foods in July.

    Data show that nitrite intake will lead to anoxia poisoning, light dizziness and heavy coma, if uncontrolled will lead to death, long-term micro intake will increase the risk of cancer in the body.


    In China, Evian mineral water is known as "high price", and each bottle of water will be sold to more than ten yuan.

    In fact, Evian mineral water is only a popular brand in France.

    For example, the price of mineral water in Evian 500ml is priced at 4-5 yuan in Europe.

    But the brand enjoys high profits far higher than its domestic market, but lacks China.

    market

    The patience of intensive farming implements double standards in the production and circulation of commodities.

    No wonder they all regard the Chinese market as "fertile land". Ordinary brands can enjoy the "big deal" treatment. How long do Chinese consumers want to be superstitious?

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