Jewelry Business Electricity Supplier And Domestic Sales Is A Breakthrough, Looking For A Turnaround In Crisis

　 Take away the lack of credibility. industry Stubborn disease

Build a traceability system with two-dimensional code

"Lack of integrity has become a major problem facing the jewelry industry." An unadorable jewelry business owner told reporters that because of the fierce competition in the market, many small and medium-sized jewelry companies had to take the market at a low price. In order to avoid losing money in business, they were also using their brains in the use of materials. Mei Jianmeng, general manager of China jewelry network, believes that these dishonest business practices will lead to narrower development of the industry. At the moment, the international market, especially the European and American markets, is increasingly demanding the safety and environmental protection of jewelry, while the domestic jewelry companies are still in the mire of low-end manufacturing, and the market is facing further embarrassment.

Lack of integrity has been a chronic disease in the whole jewelry industry. If we want to develop and transform, we must take away the lack of credibility. Hat 。 At yesterday's forum, experts attending the forum focused on the theme of "honesty and business", and released a research report on "honesty and business". According to statistics, there are more than 2000 ornaments enterprises, involving all links of the industrial chain. At present, more than 600 enterprises are involved, most of them are Yiwu enterprises.

Not long ago, China jewelry network released a list of jewelry companies' integrity list, which caused strong repercussions in the industry. Among them, Yiwu enterprises occupy half of the list.

In addition to issuing the integrity list and Research Report, the jewelry industry is still exploring the establishment of credit evaluation system and product traceability system. In order to put an end to the environmental safety hazards of jewelry, it is urgent to establish an effective environmental protection, integrity and safety control system. The Ministry of Commerce has launched the 12312 product traceability management application platform (abbreviation: Weixin 312). At present, the four brands of Mbox music box jewelry, Li Tian jewelry, gold paddle ornaments and joy Fu accessories have been introduced into the application platform. The use of two-dimensional code RFID tags can achieve traceability, whereabouts, verification and accountability. This will form a long-term mechanism combining government public services, industry self-discipline and consumer supervision to safeguard consumers' rights and interests.

　 Crisis affects export market

E-commerce and domestic sales is a breakthrough point

At the forum yesterday, experts at the conference gave many tips. Besides writing articles from product quality and design, we should try to find a breakthrough from the marketing channel. E-commerce platform and domestic market may be a good direction.

With the increasing labor cost and raw material prices of jewelry enterprises, industrial transformation has become a real problem for many ornaments enterprises. In particular, the export market was affected by the crisis, and the decline was obvious. Since this year, many export enterprises have shifted their focus from the export market to the domestic market. The industry also said that the domestic demand market is indeed a new growth point. More and more jewelry companies began to compete for the market share of domestic demand, and even many European and American jewelry brands have already entered Hongkong through the layout of the mainland market.

In addition, enterprises also use e-commerce platform to successfully cross the barriers of sales slump, such as Xinguang jewelry's interesting network, as early as October 2010, has sold 40 thousand orders in two days, and the total turnover exceeded 1 million 700 thousand yuan, creating a new record of Taobao mall and Juhuasuan fashion jewelry trading volume. Mbox is an old brand with ten years of electricity supplier experience, and the annual sales volume is quite amazing. In addition, there are also brand names such as joy and silver.

According to relevant information, China has become the largest Internet user country in the world. online shopping The development of business has also expanded. More than 60% of Internet users have online shopping experience. In the face of such a huge online shopping consumer market, the electronic business platform will be an important marketing channel for jewelry companies in the future.