Dynamic Group Invested Heavily In Building Factories In Jiangsu

As local Casual men's shoes The leading companies in the field, the multi brand operators dynamic group, spoke in strength in the leisure footwear industry, and successfully listed in Hong Kong in September 2011, writing a new record of the industry. Its brand, Kim Mai Wang, bulls giant, camel, dynamic camel and Golev, has gained high popularity and reputation in the market for many years. The products of different styles meet the needs of different consumers, and the number of outlets is increasing year by year.

In the global economy continues to slack, the industry suffers from slow growth, the cost of rapid upgrading, industry competition intensifies, enterprises only timely follow up market changes, in order to win the future. The dynamic group, which always put high-quality products on the front line, is closely related to the core competitiveness of the brand. At the same time, it has made a quick response to the market, and has invested huge sums of money in building factories in Jiangsu. It has greatly increased the production capacity and optimized the production chain, thus laying a more efficient and dynamic pattern for the subsequent development of the brand.

　　 Expanding production line to ease production pressure

tradition Shoemaking industry Because of the large number of manpower support required for pipeline production, the continuous increase of labor cost has become a major challenge to the development of footwear industry. Therefore, only by finding the right industrial base and forming a complete industrial chain can the cost of supporting enterprises be reduced to a minimum.

Nowadays, the trend of leisure is more and more rapid, which has led to the development of leisure industry. The leisure shoes represented by the Quanzhou area are also gradually forming industrial chains. The huge potential of the casual shoes market requires more enterprises to undertake the expansion of production capacity.

At the beginning of this year, the group of casual footwear enterprises cited resources to increase production capacity, expand production inputs and invest in the production delivery room of Xuzhou, Jiangsu. After the completion of the project, the new production plant will provide 5 new production lines, with an annual capacity of about 3 million pairs of casual shoes and small clothing products, which can alleviate the pressure of peak season productivity.

For this time Jiangsu In terms of production and construction, the mobile group pointed out that not only can it further alleviate the pressure of existing production lines in the peak season and rely on the third party manufacturers engaged in outsourcing production, but also bring benefits to the group close to other casual shoe manufacturers and enhance mutual information exchange, so that the group has relatively low labor costs in the coastal areas of Suining, Xuzhou, Jiangsu.

　　 Leveraging strengths to enhance competitiveness

With the development of shoemaking industry in Guangdong, Fujian and Wenzhou, "going to the Midwest" has become the focus topic in the shoe industry for many years. Anhui, Hunan, Jiangxi and other resources and labor provinces are feeding on the big cake of "shifting East shoes". Through training talents, adjusting structure and upgrading industries, we can accomplish transformation and upgrading in undertaking transfer. Shoe enterprises will achieve new leaps and bounds through new technologies and platforms. The industrial layout will be more reasonable and competitive with the development of new industries that expand and upgrade together.

The dynamic group relies on the original resources such as market and product owned by many brands of its brand, expands its capacity, focuses on the advantages of development, production and promotion, and is also the necessary strength to deal with the increasingly fierce market competition.

Zhang Wenbin, CEO and executive director of mobile group, said that the footwear products in the mainland market have the most potential for casual shoes, and the future production and sales will continue to increase. Business shoes and urban shoes will gradually replace leather shoes. Mountaineering shoes and big headed shoes will gradually replace the trend of sports shoes. For this reason, the company will actively expand the production line, and its capacity will increase from 4 million to 7 million 550 thousand in 2013. Of course, the main goal now is to make the existing brand bigger and stronger in one to two years and keep the leading position of the company in the mainland.