In Winter, The Top Coat Of Marten Fur And Rex Rabbit Hair Is Popular.

The Double Ninth Festival, which was just past the 9th day of the ninth month of the Chinese lunar calendar, is also a "frost drop" in the twenty-four solar terms. As the last solar term of autumn, this means that the real winter is coming. This week's heavy snow brings the spring city into the cold atmosphere of winter. At this time, the major shopping malls in Changchun also lose no time to launch all kinds of winter supplies, and begin to rush to the beach for the early winter consumption.

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Recently, after visiting various shopping malls in Changchun, reporters found that many winter goods were listed on the market. But at the beginning of the listing, reporters found that many winter goods prices were not cheap.

At the same time, reporters also found that in terms of fabric, the new winter clothing tends to be more high-end, and is loved by consumers.

Winter clothes are listed in advance, autumn clothes are on sale.

After the first snow, Changchun began to cool down substantially. The lowest temperature in these days has dropped to -3 degrees Celsius.

Compared with the previous year of October, the impact of cold air, the spring city of this year's cold weather a little earlier this year, winter clothing also followed in advance of the comprehensive market, the reporter in the interview, as of the 25, the Changchun shopping malls in winter clothing rate has reached about 70%.

Miss Bai of Changchun wants to buy a cashmere coat for herself. After a stroll, she finds that the price of a cashmere coat is high on her own, which makes her very entangled.

"The brand.

I have always been very concerned about this, but this year, I feel that the price has gone up obviously, and this price has put me under pressure.

It is reported that consumers who share the same feelings with Miss Bai are not very few. Reporters randomly surveyed 30 consumers in the shopping mall, and nearly 80% believed that the new winter clothing did not take part in promotional activities, and the price was high.

The early listing of winter clothes has brought the shopping mall of spring city to the autumn sale.

According to industry sources, "the temperature changes in the north are obvious.

Update quickly.

In October, it is in the season changing season. Now it is the sprint stage of autumn clothing sales. In November, the winter clothing will be listed in large quantities, and the autumn promotion activities will be relatively larger. If consumers buy at this time, it will be very cost-effective.

Sun Li, manager of the planning department of Changbai building, introduces that the winter listing of Changbai building is divided into two parts, one is the late autumn series, the other is near zero temperature.

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For example, the new type of ultra thin electric heater is mainly driven by household appliances.

The two category is that when the temperature drops to zero, the down jacket and fur leather will become the focus. When the heating period comes, humidifiers and sports equipment will also be hot.

Diao Mao and Rex rabbit fur coat is popular.

During the reporter's visit, we found that the high-end fabrics such as mink hair and Rex rabbit hair became a highlight of winter clothing this year. The major brands have blended their traditional fabrics such as feather down, cashmere wool, knitted fabric and so on, to deduce the luxurious fashion style.

Wang Yongdan, manager of marketing planning department of Yatai Fuyuan shopping center, said: "with the advent of the first snow in 2012, consumers in spring city have begun to actively choose winter clothing. Yatai Fuyuan fashion brand new winter clothes and winter boots have ushered in the first wave of rush buying in winter. Besides promoting sales activities, fashionable winter clothes and winter boots are also popular among young consumers."

And the four floor women's clothing floor manager told reporters: "with the continuous improvement of living standards, people's consumption concept is gradually changing, and more in pursuit of quality consumption, showing the taste.

Taking women's clothing as an example, the traditional concept of winter clothing is simply to keep warm, and now most women will have at least 2 or 2 or more thermal coats in winter.

Miss Li, a Changchun resident, is a music teacher. Miss Li usually likes to study fashion. She also tells her views on fashion clothes this winter. She said, "the weather suddenly cooled down, and I hurriedly bought a small Rex rabbit fur.

The nude series can be noble and elegant, and it can better show my temperament.

Over the past few years, I think the style of Changchun's clothing has changed so much that it has become more fashionable.

Many of the styles seen in magazines can be easily found in shopping malls. Large shopping malls such as Zhuo Zhan shopping center and Eurasian business have also entered many international cards, making it easier for us to shop.