Five Year Plan Of Henan Garment Industry

Five years later, Henan Province clothing The industry will achieve a sales revenue of 300 billion yuan. The author learned from the Henan Garment Conference that in the next five years, the number of garment enterprises in Henan will increase from more than 8000 to 15000. Not only that, Henan clothing should also achieve the goal of "where there are women, there are Zhengzhou women's trousers".

　　 "Rich" already exists

For the ten years from 2002 to now Henan garment enterprises It is a hard process.

The bosses of local clothing enterprises in Henan have such working experiences as renting houses, buying sample clothes, having no brands and practicing stalls.

If there is no factory building, it will build a factory building, and if there is no brand, it will create a brand. Henan garment enterprises have shifted from floor stands to direct stores and exclusive stores, and established their own design team.

In the past decade, Henan garment enterprises have grown from nearly 2000 to more than 8000, with the total output value increasing from 1.5 billion yuan to more than 60 billion yuan. From 2004 to 2011, the province has formed a famous knitting city in Anyang, a famous pants city in Erqi District, a pilot project for the transfer of Chinese clothing industry in Xingyang, and a new China in Zhongyuan District spin Four national brand industrial clusters in the clothing base.

The development of Henan clothing has attracted the attention of domestic peers, who have come to Henan clothing enterprises to visit and learn.

The Henan Clothing Conference attracted 13 Taiwan textile enterprises. Xu Wenzheng, Secretary General of Taiwan Textile Development Association, told the author that the competition of Taiwan's textile industry lies in Fabric And accessories, to participate in this conference is to hope to establish a cooperative relationship with the clothing industry in Henan, to provide better fabrics for clothing in Henan.

The next five years will be the five years when Henan garment industry faces major development opportunities and industrial transformation and upgrading.

　　 Henan Garment Association Li Gang, the executive chairman, told the author that Henan clothing should give full play to its own advantages and strive to realize the leapfrog development of Henan clothing on the basis of firmly establishing the dominant position of women's trousers.

　 "Expensive" is difficult

There are 5 well-known trademarks in China, 24 famous trademarks in Henan, and 24 provincial famous brand products. Henan clothing has grown from no brand to a large number of self owned brands that consumers can trust.

At the 2011 "China Fashion Conference", Henan Leading Show · Mengshuya Clothes & Accessories , Yunding Garments and other 12 garment enterprises were listed in China's top 100 garment categories, which is the first time that Henan Garment Corps has entered the top 100. So far, the brand construction of Yupai Clothing has achieved initial results.

As a brand, it must have brand value. However, with the external Brand clothing Compared with the posture of thousands of yuan, Henan local clothing is still hovering around a hundred yuan.

Li Gang said that it is easy for Henan garment enterprises to become "rich", but it is difficult for garment brands to become "expensive". Li Gang is also worried about Chen Yongbin, the general manager of Zhengzhou Lingxiu Clothing Co., Ltd., who once said that there is a brand name but no brand reality in Henan clothing. Chen Yongbin said: "From the perspective of brand operation, many enterprises in Henan say they are doing brand, but in fact they are doing wholesale."

The clothing style lacks innovation, the grade is not high enough, the clothing brand is relatively weak, the popularity is not high, and the comprehensive strength is not strong, which is a huge challenge for local clothing enterprises.

"At present, almost all enterprises in our park have production capacity greater than sales capacity," said Li Gang.