Fashion Brand Of Ningbo Clothing Brand

In 2011, Ningbo was above scale.

The total output value of industrial industry accounts for 10.45% of the city's above scale industry; the total profit accounts for 12.14% of the city's above scale industry; the number of employed personnel accounts for 19.76% of the whole city's industry; and the per capita output value of textile and garment enterprises above Designated Size reaches 426 thousand and 700 yuan / person.

The 2011/2012 Ningbo textile and garment industry development report, which was first launched at the Ningbo International Convention and Exhibition Center yesterday, fully depicts the brand new pformation of the old "Ningbo outfit" with creativity as its driving force.

Facing the confusion of traditional manufacturing industry,

First put forward the idea of "industrial pformation and fashion and creativity"; in 2011, it began to gradually peel off manufacturing links; now, it once again put forward a new concept: "do not make clothes for fashion", enterprises are no longer the agencies that provide clothing products, but become a "fashion solution" service provider.

Such creativity is fast fashion.

It takes at least 20 days for the new product to be unified nationwide, while the general garment enterprises need at least two months to complete the process.

Look at many

"Do not make clothes do fashion" is nothing more than Taiping bird? Electronic commerce as the main platform, online and offline synchronized men's clothing brand GXG, the same interpretation of the enterprise "fashion" and smile deep meaning.

The new way of light assets, strong brand and heavy creativity has provided a new train of thought and mode for the pformation of traditional clothing industry in Ningbo and even the whole country.

"At the moment, clothing companies need to do more than just clothes, but more to understand people's lifestyle, consumption patterns, and even hobbies, so as to guide the trend of fashion."

Zhang Fuliang, Dean of Fashion Institute of Zhejiang textile and Fashion Institute, said.

"Along with

With the rising cost, the increasing shortage of labor resources and the instability of market demand at home and abroad, the traditional textile and garment industry is facing various uncertainties. Facing these unfavorable factors, creativity can be described as the late advantage of "Ningbo outfit" and also an effective driving force for opening the future of "Ningbo pack".

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

With the gradual improvement of living standards, the textiles that people are wearing have developed from the most primitive functions of regulating body temperature to antibacterial, anti ultraviolet and infrared radiation, waterproof, antifouling, antistatic and other functions.

In many domestic garment enterprises, YOUNGOR first saw the development space of functional clothing, and put it into the R & D shirts in real time.

At the moment, it has acquired independent intellectual property rights of hemp fiber.

A technology intensive garment enterprise turns into an innovative enterprise.

2011, YOUNGOR

To achieve a profit of 3 billion 810 million yuan and a profit margin of more than 65%, the gross profit margin of the non iron series business clothing for men will be over 60%.

The "2011/2012 Ningbo textile and garment industry development report" released yesterday shows that in 2011, the total industrial output value of textile and garment industry in Ningbo accounted for 10.45% of the city's above scale industries, while the total profit accounted for 12.14% of the city's above scale industries, and the per capita output value of textile and garment enterprises above Designated Size reached 42.67%, up 24.47% over the same period last year.

In the context of the slowdown in the growth of clothing sales nationwide, sales of clothing in Ningbo are still steady.

It is noteworthy that in the current international clothing festival, Italy's high-end brand COPPOLELLA 2013 spring and autumn new clothing announced in Ningbo the world's first, more than 20 brand fashion show jointly staged, and more than 10 new designers came to Ningbo to display creative works, triggering more Ningbo clothing entrepreneurs "fashion" inspiration.