Ningbo OEM Manufacturers Are Actively Pforming To Create Their Own Clothing Brands.

More than 3000 Ningbo

A large part of the production enterprises are foreign trade enterprises that receive foreign orders and earn foreign exchange.

Yesterday, reporters in the Clothing Fair "children's clothing /OEM exhibition area", Exhibition Center No. 6 Pavilion, OEM (OEM) enterprises less than in the past.

"There is really less.

Many manufacturers who only used to do foreign trade started to fight in the domestic market.

The Organizing Committee of the fair said.

be familiar with

People quickly discovered that many brands in the branding hall came from enterprises that were good at foreign trade.

ESBACK is one of the 2 ladies' dresses.

"We have more than 20 years of experience in garment foreign trade and began to turn around five or six years ago."

Ningbo City

Peng Liping, deputy general manager of ESBACK, director of brand import and Export Co., Ltd., said that after inspecting the market, the brand should be located in casual and mature leisure.

。

And many years of foreign trade experience, so that they can capture timely foreign popular information, for their own brand services.

Also located in hall 2, the location of "big Shu" style VANLEMA is the first independent brand of Beilun enterprise Erie Bao dress.

In the past, before the exhibition, the most hanging place was before the exhibition.

Men, women and children are all OEM products abroad.

Wu Peifang, chairman of the company, said that in 2008, the financial crisis made them realize that only OEM should be led by their nose and must have their own brand.

Even in the OEM exhibition area, many enterprises have launched their own brands to test the domestic market.

Although Yongcheng is quite a few

Enterprises develop their own brands, but many enterprises say: the domestic market is not easy to do.

Design, production, marketing, management...

Many links are facing great challenges.

"To do foreign trade, although the profit margin is low, but the volume is large, no inventory, as long as there is an order, do not worry about product sales."

Peng Liping of ESBACK said that the domestic brands, brand identity, sales channel construction, design and so on need to invest a lot of energy and financial resources. The additional cost is very high, and they also face the pressure of inventory.

And people's consciousness can not be changed immediately.

The most difficult thing is the extreme sensitivity to the market environment.

"Ningbo garment enterprises have done relatively mature in OEM, and have formed a relatively complete industrial chain.

But in the clothing market of Ningbo, the fashion and fashion elements of local enterprises are not strong enough, especially in the design of women's clothing, compared with the dress design of Shanghai and Shenzhen, there is still no creativity.

Julie, DBI general manager who has been engaged in clothing brand operation for 15 years, said frankly.

In addition to Maxwin, ESBACK and VANLEMA, there are also independent brands such as GabbyLoop children's wear, DBI dress, 22ND men's wear and so on.

In the view of Zhou Xueming, deputy director of Ningbo economic and Information Committee, Ningbo should pform from a large garment market to a strong garment market. The clothing industry must develop towards branding, diversification, creativity, fashion and high-end, and continuously improve the added value of Ningbo's clothing products. "OEM enterprises with large number and strong production capacity are the solid foundation for Ningbo's garment upgrading."