Hundred Years' History Of Shoes And Roads

Converse is 100 years old this year, NEW BALANCE is 102 years old, cock brand Le CoQ sportif is 116 years old! These shoes that symbolize youth are actually centuries old. In the past 100 years, they have used their feet to tell stories and write history. Converse hundred years of art exhibition, singer Deserts Chang's creative works give people different brand names across the age, giving different products to the soul, highlighting the attitude of walking on the streets or on the golf course. The small companies that were still developing their customers 100 years ago were always indifferent at first. In 1908, Marquis Miller Converse founded the Converse shoe factory in Massachusetts, Massachusetts. Until 1918, high school basketball star Chuck Taylor wore the world's first pair of functional basketball shoes All Star. Converse became one of the symbols of grass roots after the first World War in the United States. NEW BALANCE, founded in Boston in 1906, specializes in sewing sneakers for special feet. So far it is the only traditional brand that still makes shoes in the United States. It looks like the appearance of a small grocery store and provides intimate shoe making services for hundreds of years. Brand proud jogging shoes, entered the sports shoes industry in 1960, many marathon masters wear NEW BALANCE, through endurance and brand classics. The distinctive character affects people's attitude to wear shoes. It is a symbol of common people. It is also popular in culture. Converse looks back on the hundred years' sneakers' way by way of creative exhibition. The cock is the mascot of the French mind. This is the Le CoQ sportif of Logo, which has established a warm image since 1882. It is good at using colorful colors and French humor to let the athletes show a pleasant movement. Under the presidency of former US President Clinton and President Bush, NEW BALANCE has consolidated the leading position of jogging shoes. In 1976, 320 jogging shoes were developed as "the world's first jogging shoes" by "Runner 1 s World" sports magazine. From 30 to 50s, basketball fever in the United States, when the rise of rock music, Converse appeared in Hollywood movies from time to time, so Chuck Taylor All Star shoes and jeans, soft drinks, promoted to a part of the youth culture of the United States, the Nirvana of Grunge craze in 90s, the lead singer Kurt Cobian on the stage, wearing guitar, decadent groans, wearing a baggy sweater with a lot of damaged jeans, foot soles are always worn to ragged Converse. The new generation's imagination of classic brands is known as the French Le CoQ sportif, which is known for its relaxed and joyful French style. Because of the French mascot Rooster as logo, people nicknamed "Rooster card". In addition to the professional functions of advanced footwear, such as NEW BALANCE, the 920 outdoor sports shoes that are suitable for amphibious activities are launched, and the image of the brand is remodeled. Through the new generation of indicators, the interaction with the classic image breaks out the infinite space of contemporary creativity. Converse 100th anniversary image advertising, that is, through the James Dean, Sid Vicious, Billie Joe Armstrong, Karen O, Joan and other generations of legends, to show loyalty to the new trend of self. Rooster shoes in Taiwan, just over the "hundred years of art creativity Exhibition", curator Qu Jiarui has invited celebrities from music, art, sports and fashion fields to play a subversive movement with Converse, which is full of improvisational fantasies, and creates the spirit of deconstruction and reorganization. Director Chen Zhengdao completes the "Converse Road movie", shoes become the negatives on the journey of life; the sodic green lead singer Qingfeng uses "pile feet to travel", stepping on imagination, stepping on whatever scenery she wants to go to; singer Deserts Chang's "little black", through the life plants combined into a lifelike murals, everyone has a very private new interpretation of Converse. This year's 116 year old French "Le CoQ sportif" is also advancing with the times, launching the environmental protection that can be decomposed by materials. The 893 series of NEW BALANCE, through the excellent performance and streamline modeling, let jogging shoes not only strengthen the body, but also be more fashionable. NEW BALANCE 920 outdoor sports shoes go up to the sea and go all the way to the sea for 1975 years. The excellent player of NEW BALANCE "TOM FLEMING" wears M320 and won the first marathon of New York marathon. It was founded in Boston in 1906. It specializes in sewing shoes for special feet. This is the small storefront of the year.