The Quality Of Lipstick Effect In Garment Industry Has Become The Key To Win The Competition.

"Lipstick effect" in garment industry

From 27 to 30, the annual "global resource clothing and fabric purchasing fair" was held in Hongkong. The exhibition attracted many Shenzhen fashion and leisure fashion handbags companies to participate in the exhibition.

The exhibition site found that the overall price of clothing this year is higher than that of last year. Many exhibitors of Shenzhen clothing enterprises said that because of the high cost of raw materials such as cotton, plus labor costs and logistics costs rising, clothing prices continued to rise.

However, this year's clothing sales are not that difficult. Huang Tanwei, the managing director of the exhibition, interpreted it as "

"

Clothing prices rose more than 10%

According to the statistics released by the Shenzhen investigation team of the National Bureau of statistics, the biggest increase in clothing prices in eight categories of commodities is clothing prices.

Among them, the increase was 7.7% last month.

In July this year, clothing prices rose by 8.4%, creating a new high in recent years.

"This year, the price of clothing has risen crazy, as far as autumn clothing is concerned, more than 10% has been generally increased.

Not only international brands, but also domestic brands.

At the exhibition site, Mr. Zhao, a buyer from Fujian, said.

In fact, since the second half of last year, the price of clothing in the city has been attacked. For a year, the price of clothing has been rising continuously.

In several shopping malls, such as Mae ye, the Mixc and Yitian square, it is found that although the discount stores are in the discount season, the major stores are "Crazy" to give back to customers, but the overall price is still higher than last year.

Mr. Lin, owner of a clothing company in Longgang, Shenzhen, said that the overall price of clothing this year increased by 10% to 15%.

"Rising costs are irreversible trends, and we can't afford to hurt them, because both the fabric price, labor costs and logistics costs have increased significantly."

Huang Tanwei analysis said, "on the one hand, clothing enterprises

It's increasing. "

With the improvement of living standards, the purchasing power of ordinary people has increased, and consumption of clothing has increased year by year.

"Lipstick effect" in garment industry

"We find that domestic clothing sales are not bad, and the enthusiasm of buyers from Southeast Asian countries and some emerging countries is still very high."

Huang Tanwei said this is probably the lipstick effect that economics often talks about.

"Buy a coat, buy a scarf, and encourage yourself in a bad business situation. Why not change your mood?" Huang Tanwei said that even if he didn't have the money to buy a big coat, he could spend more money on some clothing accessories to make the same clothes taste different.

Huang Tanwei said that after his own investigation at the exhibition site, clothing purchasers from all over the world did not reduce the number of purchases because of the uncertainty of the economic situation, and suppliers were cautious and optimistic about the export in the second half of this year.

"It also confirms the lipstick effect from another aspect."

Observation and analysis

Clothing enterprises must win by quality.

A Chinese manager who has been engaged in clothing business in Luohu District for ten years, said this year.

The cost of purchase is higher than that of last year. Not only the price of newly installed clothing has gone up, but also the price of the later season is smaller than that of last year, and the discount is relatively small.

"For our clothing dealers, the best way to solve the inventory problem is to offer a discount."

China's manager said that under the pressure of price, clothing enterprises only have to win by quality.

The clothing market in Shenzhen has entered the stage of brand competition. It is difficult to achieve sustainable development of enterprises through raw materials, sample processing and OEM production. We must build R & D teams, expand marketing channels, and create high value-added brand.

"Only good brands can guarantee that they will not be eliminated in the market competition, but it is not a day's effort to manage the brand's accumulation of time and financial support."