Buyers Of New Luxury Goods In China: Love Trademarks And Discount

Original title: China

Buyers began to frugality until recently, Chinese outbreaks said they would not buy anything secondhand, even if they were Hermes.

However, with the growing maturity of many Chinese luxury brands in recent years, a new type of luxury buyers is emerging in this country: love trademarks are more discounted.

In addition to Japan

Shops that sell, rent and repair Vintage goods are springing up everywhere in China.

Shanghai Milan Court, which opened 8 years ago, is one of the earliest luxury goods stores in China.

Liu Lian, the shopkeeper, said that customers had been worried about being found buying second-hand goods until quite recently before she began to print shop signs on the shop's special shopping bags.

Now there are signs that this sense of shame is disappearing.

Since 2009, the annual sales volume has increased by two digits.

Mrs Liu has opened 6 stores in Shanghai and plans to expand to other provinces.

"I don't care if people know I used a secondhand bag," Nitiya Ju said. "I think the price is very good." he said, "I think I used to 7 to 20 percent off of the retail price."

But don't confuse these old goods stores with high street stores in London or New York.

Ms. Liu and his competitors say it is different from Western consumers that they often sell luxury goods during the recession, and it is not urgently needed to sell their handbags to their stores.

Even if the growth rate in mainland China has now dropped to 7.4%, no one has sold Gucci in the cupboard to feed their families.

Zhou's manager of another old goods store in Shanghai thinks that the popularity of luxury goods stores is more related to the increasing popularity of Chinese customers, rather than the end of the road.

As Chinese consumers who thought they were not short of money and didn't have to buy secondhand goods traveled around, they began to familiarise themselves with Western concepts such as old stores.

In addition, the rise of old goods stores also reflects luxury goods in the mainland of China.

The grade has changed dramatically.

Foreign customers from underdeveloped areas of the fashion market still prefer big luxury goods such as Gucci and Louis Weedon, but local customers in Shanghai prefer a more low-key brand.

Chinese customers are getting younger and younger: many of them are white-collar workers who have just entered the workplace, and some of them are younger or younger.