LV D&G Hermes Dior And Other Luxury Mix Have Entered The Jewelry Field.

Hermes, Ralph Lauren, Gucci, Chanel, Dior and other brands have increased their investment and development in jewelry accessories, and Ferragamo, Vivienne Tam and other brands have also launched the jewelry series for the first time. Jewelry is already an area where brands compete to enter.

Brand jewelry war is about to start.

In July of this year, Kristen Dunst, Sofia Coppola, Catherine Deneuve, Louise Bourgoin and other actress attended the opening ceremony of the Louis Vuitton brand jewelry store in Paris, such as Place and so on. On the face of it, this activity seems to be no different from the past. It is also the most influential person in the city wearing beautiful fashion.

Drinking a cocktail chat, but fundamentally, this activity marks the beginning of Louis Vuitton brand to enter the jewelry retail business.

Over the next two years,

The brand plans to set up jewelry stores in large cities such as Losangeles, Hongkong, Tokyo and New York. Although the brand has launched jewelry and accessories for 11 years, the independent jewelry boutique has just started.

Dolce&Gabbana, Hermes, Ralph Lauren, Gucci, Chanel, Dior and other brands have increased their investment and development in jewelry accessories, and Ferragamo, Vivienne Tam and other brands have also launched the jewelry series for the first time. The famous jewelry brand has expanded the product supply and launched the jewelry accessories at the middle price.

Bulgari brand CEO Michael Burke looks at the jewelry market in this way. He said: "no matter which market is rising and falling, the famous jewelry brands with great influence in the jewelry market will have a great advantage, and the purchasing trend of women will gradually tend to combine Gao Duanzhu and fashion accessories.

Like the mid 90s bag boom, jewellery will also usher in an explosion period, which is why luxury brands are competing to launch jewelry series.

Chanel brand has a place in fashion jewelry accessories, but when it comes to buying high-end jewellery, many people may choose Cartier or Bulgari, so Chanel brand also wants to make more efforts in this area to open up the high-end jewelry market.

The Chanel brand also improves consumer awareness by opening independent jewelry stores in large cities, and has launched entry level high-end jewellery to attract consumers to buy.

But is this a good practice? Obviously not. These famous brands with fashion accessories need to train more employees who are familiar with high-end jewellery, so that customers can get professional advice and guidance when they buy. Of course, the unique design and historical heritage are also very important. In the future development, small jewelry brands may be more active in launching new ideas, otherwise they will probably be.

Elimination.