The Rate Of Remapping Of Goods Is Nearly 95%. The New Regulations Of Taobao Net Strike Hard On Women'S Clothing.

The shopkeeper runs to 8.

Three of them have been drilled, and women's wear business is running every day.

Not long ago, "baby driving to 8" was busy preparing for the "double eleven", but suddenly caught by the new rule of Taobao's "main picture not real shot": there were 3 women's clothing products in his shop because they were not photographed in real life, they were "caught", 3 irregularities were deducted 2 points, and the children were deducted 6 points.

Because Taobao shop is full of 12 points, it will be closed, and frighten him to put all the other baby off shelves.

As the largest category in all categories,

Recently, the supervision and punishment of women's clothing products' "main picture not real shot" suddenly increased.

In September 28th, Taobao issued a rectification announcement: from September 28th to December 27th, the "main picture non real shooting" violation handling mechanism will be adjusted from the current "general deduction of each piece of clasp - 0.2 points of information spamming (3 days or less than 7 points)", adjusted to "general violation of each button, 2 minutes of spam messages (3 days does not exceed 8 points)".

"Main picture is not real shot" encountered severe strike

At 1:44 p.m. on October 17th, "Ding Dong! Ding Dong! Ding Dong!" only heard 3 consecutive sound system prompts. "Baby driving to 8" Taobao background appeared a string of sellers' illegal punishment tips, and his 3 women's clothes were deducted 6 points due to "spamming information".

The reasons for the violation of Taobao's feedback are as follows: "there is a lack of essential elements for the goods to be spammed, such as the pictures displayed in the commodities or the baby photographs in the description of the baby, which can not make the buyers know the quality of the products more clearly.

The main picture needs a physical picture.

When the baby arrived at 8, it was discovered that Taobao had increased the supervision and punishment of the "main picture not real shot".

Although Taobao has always stipulated the "main picture is not a real shot", before that, the penalty points for each violation product were only 0.2 points, and the intensity of investigation was not strong enough. He never thought he would be punished.

Reporters learned from a number of Taobao sellers QQ group that after the Taobao tightening policy, the "involvement face" is very wide. In a 200 QQ group, there are more than half of them.

The seller of the goods was punished by the penalty points, and many shops were sealed up for 12 points. Many sellers were afraid of finding their own baby and shooting their own products.

Reporter investigation found that in this severe strike, downstream sellers of women's clothing were "the most injured".

"Baby driver to 8" frankly, because he can not reach the formal distributor of the agency requirements, he chose a non regular agent "one generation", "I downloaded the data packages they gave, the contents are edited by the agent, baby pictures, sale prices, details of the description are covered.

Once a paction order is placed in the store, I will go to the agency to place the order, fill in the address of the buyer, and the agent will "save the money and save energy".

According to the clue provided by the seller, the reporter found that the agent provided at least 600 Taobao shops with the same baby. Because the pictures provided were unified, the Taobao shop owners were punished by the penalty points and the shops.

Women's clothing redesign rate of nearly 95%

In fact, at the beginning of the establishment of Taobao, the rules clearly stipulate that the main picture of women's clothing must be the picture that the seller actually photographed (only), or a legally authorized picture, and the proxy or distribution map that can not be stolen or used.

But for a long time, piracy and infringement are rampant, giving consumers frequent "taking medicine".

Wu Sang, who has 6 years' experience in online shopping, told a story to reporters.

Once, her friend bought a shirt of 120 yuan on the Internet. Wu Sang thought it would be nice to have a link. During the search process, she saw that the treasure map of more than 20 stores was exactly the same as that of a friend. One of them sold only 65 yuan, and she had a heart attack.

The material is changed, and the stitching process is very poor, but this problem can not be returned, and it can only swallow the bitter fruit.

Relevant data show that at present, there are 100 million items in Taobao's women's wear (bazaar), 95 million of which repeat pictures, and the rate of remapping is greater than 94%. 40% of women's clothing buyers' sales orders do not reflect the picture.

An insider told reporters that Taobao women's clothing has a high rate of re mapping, mainly for 3 reasons: first of all, the entire women's clothing market agent distribution mechanism, such as the non Taobao distribution platform, "one generation" mode, and so on, suppliers provide non photo main map, downstream sellers "single full collection", resulting in the same name and the same baby remap rate increased greatly; second, some professional shooting magazine map, brand official website map, etc., used as "imitation", "the same type" baby main map phenomenon is very common.

In addition, some sellers want to borrow other people's "exploding money" baby for their store to bring popularity flow, directly choose stolen pictures.

Or improve online shopping environment

In fact, the "main picture is not a real shot" is not only a problem of piracy, but behind it is the problem of goods being wrong or even selling fake products.

An industry insider told reporters that the phenomenon of "going with the stream" on Taobao sellers is very serious. Many sellers will find pirated products if they find a "exploding money", then steal the original advertising map and attract customers with the same price and low price.

A related official of Taobao told reporters that "double eleven" increased the supervision and punishment of women's clothing category "main picture not real shooting", in order to clean up the online shopping environment, so that consumers can buy more reassurance.

He stressed that Taobao stipulated that the main picture of women's clothing must be sold by the seller himself.

It is learnt that at present, Taobao mainly through manual investigation and system investigation "double pronged approach" to clean up the "main picture is not real" situation, therefore, in the future or more irregularities sellers receive punishment.

Reporters learned that this "magic spell" has been praised by consumers.

Netizen "lxuef111" said, "We support this measure to curb the increasingly serious vicious price competition, and to bring better shopping experience to buyers". He suggested that such controls should be extended to a wider range.