Hangzhou Apparel Industry Inventory Growth Should Quickly Seek Pformation And Upgrading Of Enterprises

"Last year

The increase is so severe that our warehouse is full of people, and even the passageways of people can not be squeezed out.

The situation began to improve in the middle of this year, just to take advantage of the coming of winter and rely on the traditional advantage of Hangzhou's clothing industry - down jacket.

Recently, a reporter saw Fang Dongping, a clothing manufacturer in Hangzhou. Compared to a few months ago, he said business confidence is slowly rising.

As a barometer of enterprise operation, inventory is of great significance.

Recently, reporters were in Hangzhou's main production area of women's clothing.

A number of garment enterprises in Yuhang district have learned that since the second half of last year, the inventory demand of clothing industry has been greatly affected by the drop in production demand. Since the beginning of this year, enterprises have adopted measures to eliminate inventory, and the effect is obvious, and now it has entered the second half stage.

One person

Insiders told reporters that in the second half of last year, Hangzhou apparel industry inventory increased rapidly, mainly concentrated in winter clothing, bringing pressure on capital flow to enterprises.

"The situation began to get worse last year, and some enterprises' hard earned profits were all eaten up by stocks.

At present, Hangzhou women's clothing has more than 100 enterprises. If enterprises stop production now, they will be able to maintain their current stock for one or two years.

He said.

The large number of inventory in garment industry is closely related to the drop in demand at home and abroad.

Since last year, the decline in demand, rising costs and falling prices have led to the plight of the industry, and domestic demand for textiles is also weak.

According to Zhu Hongren, chief engineer of the Ministry of industry and information technology, from 1 to August this year, the total profit of the textile industry decreased by 1.1% compared to the same period last year, and the deficit of the deficit companies increased by 101.8% over the same period last year.

In spite of the rising cost of raw materials, labor costs and exchange rates, the short order of orders and the difficulties of customers being depressed, Hangzhou garment enterprises are still striving to expand the domestic demand market, build their own brands, develop diversified sales channels, and improve customer service, so as to strive for orders to inventory and seek pformation and upgrading of enterprises.

Huating Group believes that high-end clothing is mainly OEM.

Fang Long, vice president of the company, said that before the export of enterprises, the total export volume was about 25 - 3 billion yuan, accounting for 70% of the total sales, but this year, although sales volume has not been reduced too much, profits have dropped sharply, with a drop of about 50%.

On the contrary, the domestic sales market is very good, with more than 30% growth this year, with a slight increase in profit and a gross profit of about 25%.

Fang Long said: "since this year, many foreign customers have found various reasons for refusing to pay. On the contrary, there are still a large number of domestic markets. We intend to expand the domestic market by buying foreign well-known brands for general agency and brand scale operation."

Compared with the huanding group, some small and medium-sized clothing enterprises have worked hard to improve their own brand value and enhance their R & D capability.

The products of Hangzhou Hong Mi Clothing Co., Ltd. are all sold domestically, with annual sales of over 100 million yuan. At present, the independent brands have already entered the high-end shopping malls in Hangzhou, and the production and sales situation is considerable.

Cai Xinhong, general manager of the company, said that when the economy is down, it will test wisdom more. Now the way we take it is to enhance brand value.

China's economy is expected to move forward in the long run, and our research shows that the Chinese market has a ladder pattern, which shows that we still have a lot of space compared with the developed countries' equilibrium market. These are our business opportunities.

"In the past few years, the situation of the clothing industry is good, and too many people are pouring into it. Now, instead of going to the tide, the enterprise left behind is a good company with competitiveness and vitality."

Cai Xinhong said.

Chen Bingxin, director of Hangzhou economic and Information Bureau of Yuhang District, said that the new industry can not support the whole economy. Yuhang has decades of accumulated advantages for the garment industry. For such a traditional industry, more efforts should be made in research and development.

China is a big textile country, but not a strong textile country. Its main concern is not enough emphasis on printing and dyeing after treatment, but the output of high-end products is still limited.

This industry is in the stage of pformation and upgrading. For the government, it is necessary to strengthen support for these small and medium-sized enterprises, serve the enterprises in various directions, and control the terminal information with information technology to build up Chinese brands.