The Winter Footwear Market Is Expected To Enter A New Stage Of Sales Since November.

2012 is the world's leader, the year of election, and China is no exception.

The party's "Eighteen big" are in the process of preparation. All over the country, in order to meet the party's "Eighteen big" successful convening, all kinds of meaningful activities are in full swing, and the first snow in 2012 can't wait to meet this happy festival.

In November 3rd, most parts of northern China ushered in the first snow this year, because the weather turned cold ahead of time, which greatly stimulated the sale of coats, boots and knitwear.

The market is expected to enter a new stage of sales since November.

Ahead of winter, there is a market for shoes and clothing.

It is said that 2012 is the end of the world, and many media have recently quarrelled the news of "two months from the end of the world" on the Internet. But at present, the world, just in China, everything is in good order, so rumors are always self defeating.

But the news of "early winter" is not a hearsay.

Not long ago, the major online media began to forward the industry news.

The clothing went to the winter ahead of time, but the real winter has been coming in recent years. Cooling, strong winds, rain and snowfall, people's costume has a revolutionary breakthrough. From short sleeves to overcoats, from sandals to snow boots, this is too much for many people to accept. The shoe and clothing market has ushered in another round of new shopping frenzy after the National Day promotion, and this shopping is more targeted. "Keeping warm" is a common topic.

Thus,

And sports shoes and casual shoes become the three most popular brand footwear.

Down jacket has also become the most popular clothing.

I visited several shopping malls in Beijing last weekend. A clothing dealer in Bai Rong shopping mall told the author, "because of the weather cooling down this weekend, people in shopping malls are obviously not as good as Zhou Tianduo on Saturday, but the passenger flow in the down jacket area has obviously increased."

Footwear dealers also share the same feeling that cloth shoes and single shoes have shown signs of neglect in the past two months, and few customers are concerned. Unless they see advertisements with discounts, most of them come in to see and buy less.

Relatively speaking, long and short boots, winter shoes, thermal insulation shoes sales area can be said to be bustling hall, customers coming and going, the shipping rate is also very good.

"Double eleven" and "Bei" have market.

A heavy snow is not timely rain, but it also adds a lot of fire to the marketing strategy of the "11" business partners.

The restless electricity providers started a collective riot.

In the morning of November 4th, the author found that many online shopping malls "11.11 Carnival Carnival" played the slogan of "full 50 percent off" and participated in the "double eleven" promotion of hundreds of famous brands.

"Ten days shopping, Carnival shopping, TV shopping, Hong Kong and Macao Double Tour", "full product outpost, full court 1 fold up" ads, etc., compared with various promotions, it is found that at present, the promotion of e-commerce platform is relatively large. Every day there are activities to grab red envelopes, and launch time to rush buying, straight down and half price discounts. These promotional efforts can be said without hesitation as a "tough battle" in the field of electric business.

The fire is nothing more than two reasons. First, there are more and more leftover men and women in China. They are gradually getting used to a person's consumption of clothes and shoes, but they always want to find a reason for having a personal escort in a certain circle, and the "eleven" is just right. Second, these are the biggest meritorious service providers. The online shopping discount promotions and price wars bring up the "fashion desire" of young men and women in the background. Shoes, as fast food products, have become the biggest booty, which is a good time for the physical stores to show their talents. But the online friends must show their strong winds and show the advantages of logistics and distribution. "Double eleven" before China is simply not an orthodox holiday. It's not hard to find that the reason why double eleven is so serious is chewing.

Since then, the double "eleven" has brought huge consumer market passively, and the discount has brought another "hypermarket" to the shoe and shoe market.

Let consumers spend 24 hours in advertising is not just a simple slogan!

Holidays are coming, boosting the shoe and clothing market.

"Double eleven" connecting the National Day itself is in the busy season of traditional network consumption. Such a node will undoubtedly become an important day for businessmen to nugget in the consumer market.

For consumers, business competition will also bring more benefits to them.

Consumers who have a full desire for consumption, those who wait for consumption under the wired line, have the demand for warmth brought by cooling. They are the best and most profitable season for the Chinese footwear industry this year.

And that's not enough.

As the cold weather intensifies, it is estimated that the footwear market in China will continue to boom in the next two months and usher in the last "grand event" this year.

Domestic group buying website 1 fold up sales of snow boots, snow boots in Changchun area and so on.

Then comes the arrival of Christmas and new year's day. This is a great opportunity for the shoe and clothing industry to change the current decadence. Although the problem of inventory is still a difficult problem to solve, we can hope to kill it in these two months.

Although the snow has stopped, the smell of winter is getting closer and closer.

Auspicious snow promises a good harvest. I hope this early snow will bring more good luck to our eighteen successful convening of silver and icing on the cake.