Dongguan Shoe Market Lacks Brand Innovation

In the past week, Dongguan

Become a hot topic.

In October 31st, the fourth world footwear development forum, more than 100 shoe giants at home and abroad gathered in Dongguan.

At the beginning of the exhibition, nearly 500 exhibitors arrived at the exhibition.

As Zhu Yulun, director of the exhibition company, said, "the economy is at a low ebb. It is a consensus among us. But we can see that a large number of enterprises are still ambitious at this time, and they take the initiative to seek opportunities in crisis."

And the shoe industry forum and shoe show are also bustling, as well as the shoe market in Dongguan.

He Guiling, President of the Guangdong Footwear Manufacturers Association, attended the forum and observed that the shoe market in Dongguan was growing rapidly.

Take Houjie ha ha community as an example, there are 5 specialized market of finished shoes, such as Hongyun, Kangmei, Huijing, and so on. There are as many as more than 2000 shops in large and small shops. They are wholesale and retail businesses, entities and online stores.

Many businessmen have been pferred from Guangzhou and other places.

Their shops in Guangzhou have a monthly rent of 30 thousand, and Dongguan's monthly rent of 3000. Under the increasing pressure of cost, the pfer of merchants from Guangzhou has become a trend.

However, He Guiling analysis: Dongguan shoe industry professional market is not lacking, but homogenization competition is serious.

These professional markets are becoming more and more lively. They simply copy the professional market model of Guangzhou, and do not have their own innovation and long-term advantages.

Moreover, in this year's low economic environment, the competition between homogeneous and specialized markets is serious, and investment is increasingly difficult.

In order to expand the market, many professional footwear market began to rent free investment: for example, let merchants in the first 3 months to six months, free trial industry.

This is a great benefit for businesses who have high inventory pressure.

But the long-term development of the professional market is worrying.

Fortunately, in a pessimistic view, some people still have confidence in the future of China's footwear industry.

In the interview with reporters, Peter, former chairman of the world's largest footwear Dealers Association and the American footwear retail and Wholesalers Association, predicted that despite the global environmental downturn, China's

There will be an increase of 4% to 5%, and the export of shoemaking will be at the highest level in history.

Peter analysis shows that the growth of China's domestic demand will be very fast, and the annual consumption of footwear will reach 7 billion pairs in ten years.

"No need to go to the US market, China's footwear industry can also live very well."

We hope that under the powerful domestic demand engine, the development of Dongguan's professional footwear market will usher in new opportunities.