Huidong Footwear Industry Expands Domestic And Foreign Markets, And Promotes Huidong Footwear Industry To Accelerate Pformation And Upgrading.

This year

The shoe culture festival will be held in Huizhou.

Reporters learned from the 3 China Huidong sixth shoe culture festival news conference, held by the Chinese Leather Association and Huidong County People's government, the sixth Huidong shoes culture festival will be held in Huizhou Convention and Exhibition Center in from November 23rd to 25th.

The shoe culture festival will set up an online shopping mall for women's shoes.

Online promotion of more than 800 shoe companies

It is reported that the shoe culture festival will display the style of Huidong fashion shoes and expand Huidong.

At home and abroad, the theme of accelerating the pformation and upgrading of Huidong footwear industry is to set up a special hall in Huizhou Convention and Exhibition Center to fully display the fashionable and fashionable shoes made by Huidong and Huidong.

Han Weibin, member of the Standing Committee of the Huidong county Party committee and deputy county magistrate, said the more than 300 exhibition booths for the shoe culture festival, and more than 200 high-quality enterprises participated in the exhibition. It is estimated that more than 1000 domestic and foreign businessmen will be invited to come to the business negotiation, and 8000 participants will attend, visit and communicate.

This shoe culture festival will be held in fashion.

Exhibitions, fashion women's shoes online shopping mall display, large model performances, 2013 international fashion women's fashion trends and other activities.

Han Weibin said that in conjunction with the activities organized by the provincial government to launch the "10000 enterprises online store", the shoes culture festival will set up 30 booths to introduce the fashionable women shoes online shopping mall and organize enterprises to promote and promote the footwear industry in Huidong through e-commerce.

It is reported that more than 800 shoe companies in Huidong have adopted online promotion, and many shoe companies are looking forward to the online business. In the future, they will focus on the development of online shopping centers.

Huidong produces 700 million pairs of shoes annually

In 2006, Huidong was appraised by the state and provincial departments as the "production base for Chinese women's shoes", "Guangdong women's shoes famous city" and "Guangdong shoe material production base".

Reporters learned from the press conference that at present, the footwear industry in Huidong has developed to more than 4900, with 700 million pairs of shoes produced in 2011, 20 billion yuan in footwear industry, 45% of the total industrial output value of the county, 260 thousand employees in the footwear industry, 55% of non-agricultural workers in the whole county, 11 Guangdong famous brand products, 21 Guangdong famous trademarks, 28 famous products in Huizhou, 36 brands of Huizhou famous trademarks, and the passing rate of shoes products is 36.

Camel (American Camel), AnnaSui (Anna Sui), Fendi (Fendi), BELLE, bath, conli, Daphne, Saturday and other more than 60 well-known brands of international and domestic shoes have chosen Huidong enterprises as manufacturers.

Han Weibin said that after more than 30 years of careful cultivation, Huidong footwear industry has formed a development pattern of shoe supply, mold processing, molding assembly, packaging and decoration, and product sales.

Li Yuzhong, vice-chairman of the China Leather Association, said that Huidong women's shoes are the most distinctive feature of the shoe making industry. They are the most obvious features of the shoe making industry in the whole country. This is rare in all the major shoemaking areas of the country, and it can be said to be unique.

1 pairs of shoes earn less than 1 dollars.

Shoe enterprises need to develop to create a brand.

- Extension

At the press conference of the sixth shoe culture festival in Huidong, when asked about the current development dilemma of Guangdong footwear industry, the Guangdong shoe manufacturers' association leader admitted at the press conference that Guangdong was a big export province for footwear industry, but 70% of footwear was OEM, lacked its own brand, and the processing profit of 1 pairs of OEM shoes was less than 1 dollars.

He Guiling, President of Guangdong Footwear Manufacturers Association, said that 60% of the world's annual about 21000000000 pairs of shoes were produced in China, while 40% of China's shoes were produced in Guangdong.

From 1 to August this year, Guangdong shoes exported 2 billion 600 million pairs, the export volume was about 10 billion 100 million US dollars, and the export volume declined slightly, but the export value was raised, and the unit price of shoes was rising.

OEM export pressure doubled

Speaking of the development dilemma, He Guiling said that Guangdong is a big province of shoe industry export, but not export strong province, export products mainly with OEM export, less export of independent brand, low profit of OEM agent, and processing profit of 1 pairs of shoes less than 1 dollars.

At the same time, the homogenization phenomenon of Guangdong footwear industry is serious, and the ability to resist risks is poor. There is a situation of low price competition, and it is also faced with the pfer of shoes enterprises to Guizhou, Henan, Jiangxi, Hunan and other provinces.

At the same time, Southeast Asian countries, Vietnam, India, Philippines and other countries are also developing export processing footwear industry. Its low cost advantage is very obvious. Raw material prices and labor costs are far lower than Guangdong, which has already had strong competitive pressure on the OEM export of Guangdong footwear industry.

He Guiling suggested that local governments should introduce relevant planning and policies to guide the development of shoe enterprises, do well in service, and actively promote the creation of regional footwear brands.

In addition, shoe companies should take the initiative to strengthen their internal strength in the aspects of market development, technological innovation, brand building and enterprise management, and actively promote and integrate enterprise collaboration, optimize enterprise resources, achieve complementary advantages, strengthen alliances, and embrace development.

Huidong supports 5 million shoe companies every year

As a major force in the export of Guangdong's main footwear industry and shoe products, how does Huidong shoe industry develop in the same predicament?

Xiao Lifang, deputy county magistrate of Huidong County, said that the county has put the shoemaking industry into the county's economic development plan, while encouraging shoemaking enterprises to implement the famous brand strategy. The county finance will arrange special funds every year to give 30 thousand to 500 thousand yuan reward to enterprises that have been awarded municipal, provincial and national famous brand and famous brand products.

Huidong will also support shoemaking enterprises to promote technological pformation and technological innovation. In the future, the county finance will arrange 5 million yuan annually as a special support fund for pformation and upgrading of small and medium-sized enterprises, and help enterprises to promote equipment pformation and technological innovation in the form of discount loans, so as to help SMEs solve the problem of "financing difficulties" in technological innovation.

Huidong is also accelerating the construction of the two shoe business platform.

Huidong has embarked on the construction of the industrial park of the Chinese women's shoes production base located in the good recruitment area of the iron rush Town, which has a planned area of 6000 mu, and will be built as a platform for the development of footwear industry which integrates manufacturing, R & D, trade, logistics and display.