Net Sales Ahead Of Time To Greet Singles Day Stores Have Been Promoting Sales Price Tag.
On the afternoon of November 5th, along with the "double eleven" approaching in 2012, apart from Tmall and Taobao, Dangdang, cobba, fan Ke, excellent purchase and other integrated and vertical B2C were also actively preparing for November 11th's online shopping carnival.
Last year, "double eleven" was also known as "Taobao mall" Tmall, the day of turnover of 3 billion 360 million yuan, the package reached 22 million single day.
In addition to the Taobao department, other B2C mall orders have also increased significantly, of which the online shopping mall on July last year launched the "double eleven" order, breaking through 5000 orders in a single day, creating a record high.
As the "double eleven",
Footwear
Will still occupy a considerable proportion, at the same time, "double eleven" before and after the new era of shoes and clothing autumn and winter, the brand new products are basically new, only to "double eleven" force, shoes and clothing category leader position will not waver.
In order to meet the "double eleven", many B2C businesses have already started ahead of schedule.
Sales promotion
UNIQLO shop's original price of 499 yuan ultra light down clothing has been reduced to 399 yuan.
Many Tmall sellers have also played the slogan of "singles day", many of which have already started 20 percent off sales.
This week, the best buy online shoe city has launched a new line of "398 reduction of 50", "men's and women's daily special items" and other activities to welcome the "double eleven".
With the "double eleven" approaching, Tmall's home page has already produced special slogans such as "50 percent off special packages for clothing," and "100 million yuan for home textiles".
As the representative of shoes and clothing B2C, the online shopping mall will launch several "X folding and sealing" activities, including sports, men's shoes, men's and women's clothing, outdoor and other categories.
Logistics has always been the most concerned part of the "double eleven". After a delay in delivery, a large number of customers complained about some goods. In order to avoid the occurrence of logistics delay, Taobao joint express company fought the "double eleven" this year.
B2C has also made preparations for warehousing and distribution.
Take excellent purchase as an example, it has already worked out a plan with the well-known courier companies such as Shun Feng, Feng Da, Shen Tong, Yuan Tong, etc., and has a full-time distribution team to ensure that the "double eleven" purchase orders can reach customers quickly and accurately.
In terms of after-sales service, Tmall, Taobao and the main B2C are working hard to advance the special training of "double eleven" to enhance their responsiveness.
In order to meet the requirements of double eleven, the online shoe city is equipped with full-time staff. From last week, we have arranged training for relevant personnel, strengthened business processes, and handled pre-sale and after-sale consultation to solve user problems.
At the same time, excellent purchase also established "internal".
Double Eleven
"Leading group, and the deployment of multi departmental staff" emergency team ", at any time to support work to ensure the smooth progress of the activities.
In addition, the excellent purchase will also release the "double eleven" information through micro-blog, WeChat and other social network channels, and solve the problems that users encounter.
After several years of development, singles day has become an important online shopping activity and consumption climax of the electricity supplier industry. In the coming week, household appliance manufacturers will conduct relevant warm-up activities according to their own circumstances, and the real war will be officially launched next weekend.
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