Brand Effect Boosts The Development Of Garment And Textile Industry

For today's textile industry, brand is not only a symbol of an enterprise, but also an important embodiment of the competitiveness of the industry.

How to make use of

To create more added value for clothing is one of the most concerned topics of enterprises.

Brand effect helps market development

First class enterprises make brands.

As one of the leading enterprises in the national textile industry, we will create excellent brands so as to enhance the visibility of enterprises.

If enterprises want to further develop the market and move towards the international market, they need to further strengthen their own brand building and enterprises need more prominent brand effect to guide them.

The representative of Lixin Group believes that most SMEs do not have enough strength to build their own brand independently. But relying on the two collective trademarks of "Shengze weaving" and "silk dyeing and finishing", Shengze's textile enterprises can safely and boldly occupy the high-end industry and focus on brand building.

"With the brand effect, we can allow others to do the production for us, and we ourselves concentrate on innovative research and development, and open the market with the popularity of clothing."

One tree does not make a forest.

The representatives of the enterprises agreed that under the guidance of the two collective trademarks of "Shengze weaving" and "silk dyeing and finishing", the Shengze textile enterprises could learn from each other and unite together to work together to develop a broader market.

In the process of opening up, enterprises can not only improve their competitiveness, but also improve their competitiveness, and enjoy the collective brand effect, which will create a reputation for enterprises. At the same time, further tap the market resources and strive for more high-quality customers is a major positive result.

Self pcendence creates wonderful "butterfly changes"

As an important domestic

Production base, export base and clothing distribution center, China's Eastern Silk Market has been implementing the strategy of "brand building market" as the key work to enhance garment innovation and market pformation and upgrading.

China Eastern Silk Market Association has actively guided member enterprises to take the road of industrial upgrading, encouraging them to develop and produce production technology, enhance their technological content, and create high-end technology differentiated clothing, which has penetrated into every link of the textile industry chain.

Among the 140 members of the association, there are 4 famous trademarks in China, such as "DE. Del", "Sheng Hong", "Sang Luo", "Heng Yuan", and so on, 9 famous trademarks in Jiangsu, such as "Pang Ge", "Zhanhua", "Ying Xiang", and so on. 10 famous Suzhou businessmen are known as "Xiangsheng" and "Jasmine Flower".

"In addition to their respective development, we also encourage members to actively embrace the group."

Zhong Yonglin said that the first collective trademark of the textile industry in China, "Shengze weaving" and "silk dyeing and finishing", was submitted by the China Eastern Silk Market in 2004 and was officially registered in October 2007.

After the successful registration of the two collective trademarks, the member enterprises of the market association can use both the collective trademark and the enterprise own trade mark.

Commodity trademark represents the clothing image of the enterprise, and the collective trademark represents the credibility of the clothing. The combination of these two brands can not only widen the market demand, but also enhance the competitiveness of the garment, and effectively enhance the brand image of the enterprises, the Chinese Oriental silk market, Shengze and even Wujiang.

There will be a big market if there is a big brand.

He suggested that the Shengze town government and China's Eastern Silk Market should intensify efforts to build service platforms, implement innovation driven, and accelerate local development.

Climbing to the high end, increasing the added value of clothing and pushing the industry to pform from big to strong.