Citizens Should Be Rational And Not Obsessed With The Overseas Market In The Face Of Domestic Luxury Brands' Rising Prices.

In recent years, China has become international.

The fastest growing consumer market.

However, compared with Europe and the United States, the price of domestic luxury goods is always high, and some of them are even the most expensive in the world, which makes many people buy luxury goods and have to go far.

In particular, with the arrival of the traditional discount season for luxury goods in Europe and the United States, more and more Chinese tourists will go overseas to "catch up".

Experts believe that although the price of luxury goods abroad is relatively cheap, Chinese consumers still need to maintain rational consumption and moderate consumption, and buy consumer goods that are compatible with their economic capabilities.

China is generally selling at a higher price.

According to recent media reports, China's luxury goods price is the highest in the world: the average price of luxury goods in mainland China is 45% higher than that in the Hongkong market, 51% higher than that in the US market, 72% higher than that in the French market.

In response, Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, told our reporter that although the accuracy of the survey data was not well judged, it is certain that most of the luxury goods sold abroad are cheaper than domestic ones.

How much cheaper overseas luxury goods are than mainland China? Ms. Cheng, who has a history of luxury consumption for 3 years, is very familiar with the current luxury brands. She told reporters that the price of a SPEEDY25 handbag in the same LV (LV) is 19 thousand and 200 yuan in Chinese stores, which is 3600 yuan cheaper in the United States than in the mainland of China, while its selling price in France is even lower by 5200 yuan.

Another example is SWAROVSKI's Lovely Crystals watch, which sells for 6600 yuan in the mainland of China, but only HK $5450 (about 4390 yuan) in Hongkong, and only 490 euros (about 3954 yuan) in Europe.

In the past few months, in order to narrow the "spread" between the overseas market and the price of the Chinese market, some famous international luxury brands have started to rise in Europe and America.

October,

The price in France has been stealthily adjusted, including the popularity of several classic series of handbags, which generally rose by around 10%.

Nevertheless, the price increase is still much cheaper than domestic prices.

In recent years, China has become the fastest growing country in the international luxury consumer market.

However, compared with Europe and the United States, the price of domestic luxury goods is always high, and some of them are even the most expensive in the world, which makes many people buy luxury goods and have to go far.

In particular, with the arrival of the traditional discount season for luxury goods in Europe and the United States, more and more Chinese tourists will go overseas to "catch up".

Experts believe that although the price of luxury goods abroad is relatively cheap, Chinese consumers still need to maintain rational consumption and moderate consumption, and buy consumer goods that are compatible with their economic capabilities.

Price styles are not as good as foreign countries.

"It is precisely because the price of luxury goods in China is much higher than that abroad, so many people choose to buy luxury goods abroad."

Yi Shaohua, an Associate Research Fellow of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, said that China has a higher import tariff policy on luxury goods. Besides, it also needs to pay value-added tax, consumption tax, business tax and so on. The comprehensive tax burden is higher, resulting in the final retail price more than 2/3 above the CIF price. The superposition of various taxes and the accumulation of all kinds of fees are the fundamental reasons for pushing up the price of luxury goods in China.

Apart from price reasons, the differentiation of luxury brands in China is also an important reason leading to the relocation of luxury goods.

Many luxury new products are not in sync with the world in China, most of them are at least a few months or even longer.

Zhao Ping said that domestic and foreign goods category is not the same, some luxury goods are not sold in China, which also gives Chinese tourists more choice.

In addition, many people now make overseas shopping plans part of their trip.

In fact, in order to promote the growth of domestic luxury consumption, some preferential tax policies are being gradually introduced.

For example, Hainan not only increased the duty free shopping quota from 5000 yuan per person to 8000 yuan, but also extended the duty free products to 21 kinds.

However, Zhou Ting, President of the Institute of wealth studies, said that whether Hainan's new deal can effectively stimulate domestic demand and promote the return of luxury goods remains to be seen.

She believes that, compared with Korea and Japan, our policies are much weaker in terms of frequency and openness. The tax exempt market is a relatively small channel, and is mainly sensitive to price.

Due to the fact that Hainan has not yet formed a truly international high-end tourism economy mode, the passenger flow is still very limited.

In addition, the local high-end tourism consumption and tourism services can not be matched, and there is no obvious advantage in product strategy and price strategy, which is not in line with the commercial atmosphere of luxury goods.

Advocating rational moderate consumption

With the surge in the number of overseas luxury goods in China every year, we rush to buy LV like crazy cabbage.

(GUCCI) the occasional appearance of the package shocked foreign media.

Is it true that Chinese people are too rich? Obviously not.

"The first stage of luxury consumption should be rational consumption."

Zhou Ting said that rational consumption refers to different levels of income to consume different consumer goods. If your income is an ordinary white-collar, you have a certain desire for luxury goods, you can spend the luxury you can afford.

If you are an entrepreneur or a wealthy person, you may consume more unique products or services.

Therefore, the first thing we should advocate is rational consumption. At the next stage, we will talk about taste consumption and personalized consumption.

"Judging whether the luxury consumption is rational is not based on how much judgment it buys, but on moderate consumption."

Zhao Ping believes that it can not be said that the purchase of luxury goods is irrational consumption. I can afford to buy it, and when young people pursue luxury goods, they decide to buy or buy it through repeated rational considerations.

Which luxury goods can buy can produce positive effects and which will have a negative impact.

To buy something that is compatible with one's own economic ability, otherwise, a certain limit will have a bad effect on the life of oneself and family.

There is indeed a younger phenomenon in the purchase of luxury goods. On the one hand, the economic level develops to this stage, and people can afford it. On the other hand, there are psychological comparisons between them. This is what we do not advocate and need to guide correctly.