The Development Of China'S Clothing Retailing Industry Should Adhere To Innovation From The Needs Of Consumers.

In the fourteenth China chain industry conference held earlier this month, the pformation of retail industry has become a hot topic in the industry.

Whether it has been trying to expand the format of Huarun million, veteran retail giant

Bailian is still trying its best to deepen the Chinese market, and has tried various ways to deal with the pformation of the retail industry.

Among them, improving the endogenous growth ability of enterprises has become the main direction of enterprise pformation.

In the meeting, three executives shared the ideas and practices of enterprise pformation and innovation.

In the industry view, these practices are of great reference value.

Innovating formats to adapt to consumption changes

"The demand for Chinese consumers has changed very rapidly, so retailers have to change their contingency.

Huarun Wanjia has made an attempt and made achievements in optimizing the format and optimizing the format.

Huarun Wan defines retailing as a marathon business.

Whether a retail enterprise is doing well or not is a matter of several business cycles.

Long term planning and unique strategy supporting the long-term development of enterprises.

Over the past decade, China's economy has developed rapidly and its consumption power has also been sufficient.

Enterprises are driven by market growth.

But in recent years, the macro-economic growth has slowed down and the market turning point has arrived.

Enterprises need to think: under the condition of insufficient consumer confidence, what are the good ways for enterprises to maintain sales growth?

Huarun Wanjia has grasped the trend of the segmentation of the consumer market and worked hard in the diversification of the supermarket formats.

China

The change is very fast. For retailers, they need to change their contingency.

Huarun is trying to optimize its format and format, and has made some achievements.

In terms of volume, we have stores, supermarkets and convenience stores.

In different positioning, we also have targeted high-end high-end crowd formats.

As a central enterprise, Huarun dares to enter the Fast Retailing retail industry with a very high degree of marketization, which stems from the mastery of the laws governing the development of retail businesses in the world's major countries.

These countries do most of their retail sales, most of which are local retailers.

Because local businesses are more sensitive to changes in consumer demand.

To do business is to satisfy consumers.

"The demand for suburban consumption is no less than that of the city center.

At present, the market atmosphere and traffic volume of our community shopping center are more than that of the city center, but the unit price is not low. "

This year retail businesses are generally lamenting that business is hard to do, I think it's because business was so good in the past.

The minimum requirement to do business now is to understand the needs of consumers and satisfy consumers.

Bailian's business in the suburbs of Shanghai is obviously better than that in the urban area, which stems from our grasp of the needs of the suburban consumers.

Shanghai's commercial distribution is uneven, its central city stores are saturated, and its suburbs are scarce.

But the demand for suburban consumption is no less than that of the city centre.

Based on this, we have formulated a suburban development strategy to deepen the suburban business in Shanghai.

In the past two years, we have established a number of shopping centers in the suburbs. The market atmosphere is better than that in the urban areas, and the traffic to the shops exceeds the city center.

The unit price is no less than that of the city center.

In developing commercial space, we also need to find a place that fits the needs of consumers.

After investigation, we found that the format of the outlets is very popular with consumers.

So in 2010, Hangzhou launched a Bailian couplet in Xiasha, which is expected to sell 1 billion yuan this year.

In Wuhan, orlis also has a good momentum and a lot of traffic on weekends.

In the future, we will open shops in Wuxi, Shanghai Disneyland and Nanjing Tangshan.

Business is regular. We must follow the rules. Business can be done as long as it is in accordance with the law.

Innovation is to find rules first.

Understanding customers is the foundation of innovation.

"We need to have a thought of returning to zero.

Customer demand changes very fast. We must walk ahead of customers, understand the needs of customers, and look for the profit growth point of enterprises again.

AEON witnessed the rapid development of economy in Japan, and also experienced the ebb tide of the economy.

China is now facing a similar pition period.

In China's 15 years, the company adheres to two fundamental principles, one is customer oriented and the other two is customer oriented.

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The two are complementary. Only when we understand the needs of customers can we have more innovations, including business innovation, product structure innovation and business process innovation.

We need to have a thought of returning to zero.

The change of customer demand is very fast. We must walk ahead of customers, understand the needs of customers, and find the growth point of corporate profits again.

There are many ways to understand consumers, both digitally, through databases, and by employers.

We do customer surveys every time we open a store.

We can even investigate what foods are stored in customers' refrigerators.

As we all know, Japan is a country with relatively high aging.

In the past, large shopping centers were mostly built in the suburbs, and the popularity rate of cars was high, resulting in the hollowing out of cities. Young people lived in large numbers in the suburbs, leaving only the elderly in the centre of the city.

About four or five years ago, Yong Wang developed a community-based shop for the elderly, covering an area of 200-300 square meters to meet everyday life.

The elderly can walk in a few minutes, very convenient.