New Retail Mode: Clothing Factory Shop

In the past, the situation of single handedly turned into a modern market. Many famous clothing brands such as Puma, Anta, seven wolves, tiger, Jordan, noble bird, tick tat, ABC, CBA and so on.

All have been opened one after another.

According to incomplete statistics, there are more than 20 garment factory shops in Quanzhou.

Eighty percent off or seventy percent off brands are everywhere in a sports clothing brand clothing factory in tun Men street.

A coat with a price of 499 yuan is priced at only 256 yuan, and a pair of 399 yuan sports shoes are only 149 yuan after the discount, and only 39 yuan for a sun hat.

Ms. Xu, who loves shopping, is a big fan of clothing factory stores. She often drives to Taobao, a clothing factory.

At first, my friend took me to a children's clothing factory and bought his son's clothes. At first, I didn't expect to buy any good things. But after a stroll, it was found that it was actually very good, and the work was very meticulous.

Ms. Xu said that she often went to several clothing factories shops mostly next to the workshop or upstairs, and the decoration of the shops was relatively simple, but the costumes were neatly put together.

Because of factory direct selling, clothing factories store almost 50 percent off of the stores and even less than 50 percent off of the stores. The sales pattern of clothing factory shops has also been awarded the title of price killer.

According to the management of clothing factory stores, the concept of clothing factory shops originated from the West. The earliest ones were some stores directly opened by some European clothing brand production factories. They put the famous brand clothing such as shelves, broken yards, stock and over season in the idle warehouse of the outskirts factories, and handled them at a very low price (mostly below the cost price).

In the layout of clothing factory shops, the warehouse type supermarket is widely used.

Store mode, open shelves, allowing consumers to help themselves buy clothes.

Clothing factory stores can buy clothing brands at a price of less than 1/2. How can this be done? What is the difference between clothing and clothing brand stores in clothing factories? Will quality, materials and workmanship be inferior? Will they not buy defective products? These are the consumers' greatest concerns.

A well-known clothing brand immediately turned its gun head and began to open discount stores and clothing factory stores on a large scale under the condition of sharp sales of counters. The clothing brand rented large shops in many parts of Quanzhou to open discount clothing factories.

In recent two years, market demand is weakening at home and abroad, and a large amount of inventory is an increasingly heavy burden for enterprises.

According to the relevant personages in the industry, the goods of clothing factories are mainly made up of cancelled orders, order takings, seasonal products and special products. Due to the reduction of intermediate links, the price advantage is obvious.

Clothing factory as a new retail mode, its operation will make the clothing brand more popular.

This business model just meets the needs of these consumer groups.

For manufacturers, clothing factory shops have a series of trading functions such as display, auction, sales, logistics and so on.

According to the insiders, the clothing brand itself is the veritable clothing factory shop, which has the ability to rearrange and distribute goods from home and abroad, which is exactly what dealers and agents can not do.

The concept of clothing factory shops originated from western countries. Clothing factory shops are directly opened by factories. Clothing factories and shops have much cheaper prices than similar garments in commercial streets. The main products are surplus or overstock products, over season products, etc.

Clothing factory shops as new

Its operation will make the clothing brand more popular.

This business model just meets the needs of the mass consumer groups, because the quality is guaranteed, the price is low and consumers are welcome.

In foreign countries, the shopping center which is gathered in clothing factories is also called OUTLETS, that is, clothing brand direct sale shopping center. In China, it plates literally to Oteri J.