Clothing Stocks Remain High. The Clothing Brand Market Is Experiencing Life And Death Decisions.

Everyone should dress and pay more attention to the details of dressing.

Whether it looks good or not, and the collocation of clothes is unreasonable and so on.

The industry is known as an eternal sunrise industry by scholars. However, after many years of rapid expansion, most of the clothing enterprises are experiencing a huge "inventory war", and the clothing enterprises in China are experiencing high inventory. The clothing brand market is experiencing a "life and death decision". The majority of garment enterprises are experiencing a huge "inventory war" after many years of rapid expansion.

Lan Xiaohua, a special researcher at Chinese University Hong Kong, said that the rapid expansion of small and medium-sized

The expansion way and supply chain management will be important parameters for the clothing enterprises to die and live. The concrete performance is reflected in the company's inventory data report.

"If the inventory is high, the cash flow can not keep up, and the capital turnover rate will decrease, it will be easy to break the capital. The listed garment enterprises will delisted and the SMEs will go bankrupt," Lan Xiaohua said.

In the rapidly expanding business,

We plan to increase the construction of 180 main stores and 100 main stores of San siren, and plan to expand to 1200 to 1500 stores in the next 3 to 5 years, with the main purpose of "direct expansion".

And Lining opened 100 new factory stores and 100 discount stores, mainly to reduce inventory effectively.

Previously, in order to find a solution to the problem of retail inventory, Lining chose a price war.

Personalized customization will become a breakthrough for future clothing

Chinese clothing

After more than ten years of development, it has been at the international leading level in terms of comfort, materials and styles.

However, in the future, more personalized designs are needed to attract consumers to buy.

Lan Xiaohua, a special researcher at Chinese University Hong Kong, said that the domestic clothing brand wanted to enter the international market quickly, and should take the initiative to contact with the international fashion trend.

In addition, Lan Xiaohua, a famous brand marketing expert, also believes that the function of clothing and clothing should not be overlooked. We must pay attention to the design of clothing and clothing, and this needs to improve the technological content.

And how to bring the comfort of technology into fashion design requires a lot of effort.

During this period, the road of domestic clothing brand design has set sail.

In order to compete with more and more comfortable fashion brands and distinguish "Shanzhai" products, many brands began to cultivate design talents and try to excavate unique design elements.

Clothing homogeneity plagiarism serious future who can save clothing brand?

The fashion of clothing and plagiarism has been prevailing all the time.

"If I deliberately avoid the LOGO of several clothing brands, it will be very difficult for me to tell which brand from the style or color."

A consumer who loves clothes says.

After many years of practice in clothing enterprises, Ma Hong, chief executive of clothing listed companies, said that with the improvement of consumers' sense of clothing, the lack of design defects in clothing and clothing is increasingly exposed. On the homogenization Road, the market of clothing brands seems to be shrinking.

Pressure enterprises seek new changes

Domestic and foreign clothing inventory pressure has a long history, China

Industry association data show that in the first half of this year, the total domestic clothing brand inventory amounted to about 30000000000 yuan.

"In fact, not only is children's clothing brand, but many domestic clothing brands have stock pressure.

As long as we produce clothes that suit the needs of consumers and conduct in-depth research on the market, we can avoid excessive inventory to a certain extent.

I think personalized design is a very effective way to reduce inventory, "Guo Guo, head of Dongguan YISHION group, told reporters.