The "Italy Made" Gold Content Suddenly Falls, And The Origin Is Infatuated With The Past.

Recently, the European Commission rejected the request for a clear manufacturing mark recognition for all products entering the European Union, which triggered heated discussions in the industry. The Italy Association declared that such actions were not recognized by the workers' rights in the industry.

The European Commission

Will the brand new value judgement of the manufacturing mark bring a fatal blow to the rules of origin in the industry?

Event playback:

"Made in Italy" has been shrunk.

The European Commission rejected the request for sign recognition.

Italy

And the designers hope to be recognized in the bigger market through "made in Italy", but contrary to expectations, the European Commission has recently rejected the request for a clear manufacturing mark recognition for all products entering the European Union. This is very disappointing for the chairman of the Italy Association Sistema Moda Italia Michele Tronconi.

He said, "this news is in fashion.

The industry has been struggling for a long time. It is simply terrible. The economic crisis has reduced the consumption power of Europe, and the European Commission has completely ignored the power of European workers, but opted for opacity and self abuse. This is a great insult to workers.

Analysis:

Gold content in origin is reduced?

MBA, who was born in Columbia University, has worked as a senior executive in several fast food marketing industries before entering the luxury sector. He has successively held several of the most prestigious Swiss luxury goods managers. He said, "as long as quality is well controlled, he will not mind whether he will be processed in South Korea or China. He cares about whether the tie is Hermes". The silk scarves and neckties of Hermes are produced in France. Only a small amount of raw silk and other raw materials may be mixed with a very small number of products from Brazil and other places.

There are probably not many people who have such industry consensus.

Burberry[micro-blog] London Regent shop clerk also introduced, "Burberry a garment or handbag, its buttons or bracelets may be produced from other countries and assembled by other countries, but the core product of the brand will still follow the brand's original appearance and spirit in the UK."

In the context of the global economic downturn and buyers' clasping their purse strings, some of the major international brands are gradually abandoning the principle of origin, focusing on cheap goods or profit maximization.

A secret overseas factory

For most luxuries, the brand spirit of Seiko also requires them to have uniform quality standards for their overseas factories and set up strict quality inspection.

But the fact is that even this will inevitably hurt some of the feelings of consumers, affecting the high-end image of the brand.

Therefore, more brands choose silence on the issue of brand origin.

Some luxury brands directly establish their own processing factories overseas, so that they can monitor their production processes strictly or choose the most suitable foundry factories with very careful selection. For those famous factories in the industry, this is a two-way selection process.

Some luxury brands are also outspoken about the problem of "made in China". Luxury brands such as Burberry [micro-blog] and Ports have openly admitted to setting up factories in China.

The same is true for Armani, not only for generosity but also for detailed explanation.

"Armani's high-end series George Armani (Giorgio Armani) is a pure Italy process and raw material, but part of the subsidiary line Emporio Armani is made in China.

Armani's Armani Jeans and the most upscale Collezioni Series in the brand clothing are produced by Hangzhou Sheng Hong Garments Co., Ltd.

Brand public relations introduction.

Regarding production details, brand PR also added: "in China's processing plants, all raw materials are allocated uniformly by Armani. In order to ensure the quality of products, the whole process of camera monitoring is strictly controlled, and the surplus raw materials are strictly recovered."

When we repeatedly repeat the origin of luxury goods, how long can we maintain the origin of luxury goods? How long can the worship of the origin of luxury goods last? The brutal industry is showing a red light to the producers of the industry. Is it forcing more people to ignore the true signs of origin in the presence of revenue and sales, or that consumers now have a deep understanding of the "hidden rules" of manufacturing and pursue the luxury of luxury?