• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Domestic Sports Brand Enterprises Are Facing Pains Of Development

    2012/11/7 11:35:00 73

    Sports BrandLiningClothing Brand

      

    Domestic sports brand enterprises

    This year, it is obvious that what is "deep water" is deeply felt.

    PEAK sports released a report yesterday, as of September 30, 2012, PEAK sports authorized retail outlets in China were 6739, compared with the end of 2011, a net decrease of 1067.

    Worse still, the group's next year's order results are very frustrating.

    The announcement shows that the total order volume of the group in the second quarter of 2013 (calculated at wholesale price) fell sharply from 20% to 30% in the same quarter of 2012.


    Although PEAK said that the retail outlets were reduced because the group was carrying out the optimization of retail outlets, but the unavoidable reality, the domestic sports brand enterprises are facing great difficulties and challenges at the moment.

    The biggest sports brand in China Li Ning Co has been bad news since the second half of this year.

    In July 4th, Lining group's authorized dealer in Spain declared bankruptcy.


      

    Lining

    The company's semi annual report shows that the company's net profit in the first half of the year dropped by 85% to 44 million yuan, and in September 12th, Lining closed its only branch in Hongkong.

    At the same time, Li Ning Co also issued an early warning of annual loss.

    In order to save costs, Lining has closed 1200 stores in the first half of the year.

    In the first half of this year, the Kappa brand also closed 569 stores.


    What's wrong with the domestic sports brand enterprises? Insiders pointed out that blind expansion is the main reason for the domestic sports brand enterprises' whining.

    In recent years, both ready to be listed and listed companies are expanding their stores in a frenzied fashion. Due to the lack of differentiation between brands and the weakness of the whole market, the rapid expansion of new stores has led to almost all sports brand enterprises having high inventory difficulties.


    Data show that the first half of this year, including Anta, 31st, XTEP, PEAK and other 42 domestic listed textile and garment enterprises total inventory of 48 billion 300 million yuan.

    Only 4 of the inventories are below 100 million yuan.

    Coupled with the rising prices of raw materials, rising labor costs and weak brand innovation capabilities, the domestic sports brand market is now exhausted.


    It is obvious that after the first two years of the sports brand, the sports brand in China has come to think about how to make their brand positioning clear again and again.

    In the past few years, when domestic sports brands just appeared, they were popular and popular with consumers because of their novelty, fashion, vibrant style and affordable prices. However, with the development of the market, the price of domestic sports brands has been unwittingly closed to the prices of international brands.


    What's more, domestic sports products still have a big gap compared with international brands in terms of design, expansion, operation and many other aspects, and their brand popularity can not compare with international brands.

    This state is equivalent to a person who wants to move forward, and his head has been stretched out, but his feet are still standing in situ, unwilling to move or do not know how to move.

    "High quality can't keep up with the big brands abroad, and the low price is not suitable for Shanzhai small factories," an industry insider summed up the embarrassing situation faced by the domestic sports brand enterprises in a sentence.


    The companies in it are clearly aware of the many problems they face. They have been trying to break through the current predicament. There are traditional discount promotions, and the use of online and offline widening sales channels. Some enterprises extend their tentacles to the two or three line to more remote markets.

    However, these are just some ways to digest inventory. From the long-term development of enterprises, the domestic sports brand enterprises will eventually work hard on brand differentiation, and how to clear their products.

    Clothing brand positioning

    It is also a problem that domestic sports brand enterprises need to think about and solve.

    • Related reading

    Min Style Clothing To The International Stage

    Agency world
    |
    2012/11/7 9:05:00
    17

    K-BOXING Fashion Lies In Mentality, Not Age.

    Agency world
    |
    2012/11/2 17:10:00
    12

    伊樂聞打造時尚魅力女裝

    Agency world
    |
    2012/11/2 11:01:00
    19

    Bai Li Yin Is Committed To Creating A Dignified Female Image.

    Agency world
    |
    2012/11/2 10:56:00
    9

    Ancient BSA Is Committed To Interpreting Simple Court Customs.

    Agency world
    |
    2012/11/2 10:49:00
    23
    Read the next article

    The Present Situation And Suggestions Of The Hole And Ridge Textile Industrial Area

    Located in the central part of Huangmei, it has 50 thousand acres of cotton and 100 thousand tons of cotton. There are 15 textile enterprises, 120 thousand textile scales, 285 looms and 2100 looms.

    主站蜘蛛池模板: 亚洲日韩av无码中文| 国产做受视频120秒试看| 国产剧情av麻豆香蕉精品| 亚洲中文字幕伊人久久无码 | 久久精品国产99精品国产2021 | 91成人在线免费观看| 波多野结衣新婚被邻居| 成年免费A级毛片免费看| 国产毛片女人18水多| 亚洲av无码乱码国产精品fc2| av在线亚洲男人的天堂| 色yeye香蕉凹凸视频在线观看 | 妖精视频在线观看免费| 国产乱码一区二区三区四 | z0z0z0另类极品| 疯狂三人交性欧美| 成年女人免费播放影院| 十九岁日本电影免费完整版观看| 久久国产成人精品国产成人亚洲| 青青青国产在线观看| 最新中文字幕在线| 国产精品视频白浆免费视频| 人妻系列无码专区久久五月天| 中文人妻无码一区二区三区 | 日韩精品一区二区三区中文3d| 国产精品成人观看视频国产奇米| 亚洲色欲www综合网| 97一区二区三区四区久久| 男女啪啪漫画无遮挡全彩| 在线亚洲v日韩v| 亚洲高清中文字幕综合网| 337p色噜噜人体大胆欧美| 毛片a级毛片免费观看免下载 | 欧美牲交a欧美牲交aⅴ图片| 在线电影一区二区| 亚洲午夜久久久影院| 1000部又爽又黄的做黄禁片| 日韩欧美一区二区三区免费观看| 国产成人精品怡红院在线观看| 亚洲va国产日韩欧美精品| 中文天堂最新版www在线观看|