Don'T Overdo The Pformation Of Shoe Enterprises

Perhaps the swordsman in the martial arts drama has been used to it. However, such things happen in real life.

November 4th, around 10 a.m., Fujian

The 17 year old boy army in Anxi County, because of his introverted personality, can't stand the trouble of the penis' s frequent erection in the puberty.

After surgery, the small army's penis is preserved, and its sexual organs and sexual functions are expected to return to normal.

This incident, which shocked Quanzhou, was somewhat ridiculous and unimaginable, but it also led to the thinking of all circles.

In the hometown of Quanzhou, the home of the hero of the palace, is the famous shoe and clothing industrial base in Fujian, where the hundred million level shoe and clothing industrial cluster is also facing unprecedented challenges.

Quanzhou was born with many famous sports brands such as Anta, PEAK, XTEP, 361 degree and so on. However, in the first half of 2012, the major brands reported that in addition to XTEP's slight increase in turnover and net profit, other Quanzhou sports brands had seen a sharp decline.

High inventory, reduced stores, rising costs, and falling profits have become the multiple factors that plagued the brand of local shoes and clothing.

Lining, the leader of domestic sports brand, has experienced the turmoil of personnel and the failure of pformation.

The development is facing a new phase of adjustment and pformation.

In Quanzhou, there are many small and medium-sized sports brands. When the sports shoes industry is facing difficulties in development, they choose to change their brand positioning and turn to the field of fashion casual shoes.

Grasp the market demand and follow the trend of the market is what the brand needs to do. However, if we are to pform in order to pform, under the premise that the global consumption information is becoming more and more pparent, the smart domestic businessmen will start introducing low priced luxury goods through different ways to attract the white-collar workers who are sensitive to the price. Oteri J, luxury goods authorized electricity supplier has become a new form of industry development in recent years.

Thus abandoning the brand image of many years of operation and the advantages of design, research and development, and channels in the manufacture of sports shoes, Mei Xinyu, a researcher at the international trade and Economic Cooperation Research Institute of the Ministry of Commerce, said in an interview: "now the number of outbound tourism in China is increasing. This year, we will keep up the two digit growth. With the increase of the proportion of overseas purchases, this is undoubtedly the reason for the shoe companies to fight.

The core values of a brand are very important.

In any case, how to adjust the market and how to adjust the market will go down. The shoe enterprises should pay more attention to the practice of internal design such as product design and R & D in the special period, and reflect on the problems encountered in the past business process, take the core values of the brand as the guidance, pform the train of thought in the field of their own excellence, do small and fine, and step out of the differentiated path in the market segments of the sports shoes, and further develop more products and markets in the original channel.

After the recovery of consumption and the recovery of the economy, the income of the colleagues around them is not very high. Almost all of them buy luxury goods through friends or online purchasing. Cosmetics are also the same. The price of the mainland counters is a little expensive.

The internal strength of the brand will enable enterprises to adapt to the changes of the market faster, and thus stand out in the competition.

The pformation and upgrading must be carried out, and shoe companies should not be allowed to sway away from their own homes and overcompensate. Finally, they are faced with the dilemma of losing their original market.