Singles Day Is Coming. Trial Families Are Busy Testing Products Under Different Brand Lines.

November 11th is coming. This day is known as "singles day" among the people.

It turned into a shopping carnival.

Recently, reporters have noticed that for the sake of "double eleven", there is a new tribe in the major forums.

It is reported that the new ethnic group members are now busy testing products under the brand line stores, and then share with you on the forum, then search for related products online.

The shopping cart is full.

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Most of them are female consumers. They take the major forums and BBS as the main exchange positions, and the group members come from all over the country.

Now, 5 p.m. to 10 p.m. is the most active day of the group.

It is reported that at 5 p.m., the members of the group will divide their work in the group to make clear the brand of the mall and try on their clothes. After 10 p.m., when these members come back, they will list the "try on" results of their online shopping mall, including the brand, the number of goods, the color, and the size table. Then, the links of the same commodity will be found in the Tmall store.

The reporter contacted a "try on family" member. She said: "this group is formed after the National Day holiday. We did carry out a comprehensive inspection on the spot, such as clothes, bags, perfume and so on, and have searched the same products in Tmall. All of them have been collected and stored in November 11th."

"These days, I do feel that there are quite a lot of people coming to shop. Try on us.

There are many people, but sales have not increased much more than usual.

A person in charge of a store in Quanzhou said that although they had recently launched some preferential activities in the store, they still haven't seen the promotion effect.

Xiao Su, who has become accustomed to online shopping, said that her shopping cart was already full, and there were 50 commodity links, including shoes, clothes and cosmetics.

1000 yuan consumption dominated the mainstream

In view of this year's "double eleven", Tmall launched a "online survey of how much money you intend to spend in November 11th this year", which shows that the "housekeeping" consumption within 1000 yuan is the mainstream, occupying 78% of the total vote.

Judging from the results of consumer voting, this year's "double eleven", more and more consumers are gradually going to rational consumption, more than 50 thousand consumers choose "housekeeping" items, accounting for 78%, but there are still 2242 votes for more than 10 thousand yuan "war god type" consumption, accounting for about 3% of the total vote.

Some analysts said that last year's "double eleven online shopping Carnival", first minutes later, 3 million 420 thousand netizens waiting in the middle of the night poured into the Taobao mall.

The emergence of the "try on family" shows that online shopping consumers have become more rational and only choose the right ones.