The Thermal Underwear Market Is Still Chaotic.

Winter is essential for winter products.

In November, the northern part of the country entered winter, and snow fell in some parts of Northeast China.

The drop in temperature is bound to boost the sales of thermal underwear, cotton clothing and down garments.

Thermal underwear business is also increasing with the market, the market order is gradually standardized, and market competition from science and technology war to brand war.

Play the concept must be solid.

The marketing of thermal underwear is full of dazzling adjectives and nouns.

Thermal underwear is not fresh.

Although the departments concerned have been trying to regulate the market, the media has been exposing this excessive publicity every year, but businesses are always on the trend.

For example, formerly popular soybean protein fiber underwear, known as rich in a variety of amino acids, has the unique effect of nourishing the skin.

And a fiber expert told reporters, "soybean protein fiber underwear" most contain only about 30% of the soybean fiber, most of the rest are chemical fiber polyester.

Soybean fiber does have good warmth retention, skin affinity and bacteriostatic functions, but the so-called nourishing skin function is not credible.

In 2004,

For the first time, the thermal underwear market was in a state of confusion and disorderly competition.

At present, although the standard has been carried out for six years, the competition between warm underwear brands has not been rid of concept marketing.

At present, the "FZ/T73022-2004 knitted thermal underwear" standard is still in operation, which stipulates that the retention rate should not be less than 30%.

The main characteristics of thermal underwear are thermal insulation and breathability. A comfortable thermal underwear is the result of the best combination of these two indicators.

Knitted thermal underwear

"Standards" are not mandatory standards, which are recommended by the state, and the State encourages enterprises to adopt them voluntarily.

Enterprises can formulate their own business standards, but they must not be lower than the recommended standards of the state.

In view of the frequent phenomenon of the concept of warm underwear, enterprises should give authoritative proof to the publicity of various new technologies for thermal underwear, be sure that their propaganda is true, and store stores such as department stores and supermarkets should also strictly check in this regard, and the products that are not advertised can not be sold.

Reporters at a Carrefour shop found that most of the thermal underwear did not identify the "warmth rate" this important indicator, sales staff do not even know what is "warmth rate", consumers are also very vague.

Among the seven consumers interviewed by reporters, they all expressed the importance of choosing brands when they chose to buy thermal underwear. They paid attention to material, thickness and touch, while only 1 people believed in all kinds of technology concepts advertised by thermal underwear manufacturers.

Thermal underwear with fashion Express

"To be demeanor or to keep warm?" the slogan of many years ago raised the trend of heat preservation products from thick to thin, removing the bloated appearance and promoting fashion.

However, to date, the thermal underwear, which is designed to keep warm, is monotonous and old-fashioned. It is still dominated by pure color and lacks design elements. The color has also been limited to traditional colors such as scarlet, Tibet, gray, black and so on, which makes the thermal underwear less attractive to the young consumers who love beauty.

A fashion beauty told reporters that in winter, there was heating in the room, not wearing cold underwear, and it would not feel cold. Moreover, the style of thermal underwear was not beautiful, and it was thick and unattached.

This year, in order to seize the market of young people, some fashionable fashion thermal underwear products have appeared.

The fabric is light, at the same time keeping warm and comfortable, and abandoning the monotonous colors of the past, adding to the fashion sense of underwear.

The style is about body design, showing the lines of the human body.

The design of thermal underwear is added to the pattern to embellish simple underwear into fashion elements.

The concept warfare of thermal underwear has cooled down.

Gradually standardized, business brand building awareness enhanced, and thermal underwear is not smooth, the lack of design sense of underwear how to keep sales volume every year, to attract consumers to buy, business marketing tools are always inseparable from the concept of technology.

It can be said that fashion thermal underwear is a powerful magic weapon for thermal underwear manufacturers to get rid of the old marketing scrimmage and win the young consumer market.

Group buying to avoid rising prices

This winter, the price of thermal underwear has gone up. Last year, there were still less than 100 yuan underwear in the supermarket. However, this year, a reporter found in the supermarket that no matter which brand of thermal underwear is mostly over 120 yuan, and more than 200 yuan thermal underwear becomes the mainstream commodity.

The reporter asked the salesperson why the price has gone up so much that the answer is that cotton prices have gone up.

The rise in cotton prices is a typical phenomenon of raw material prices rising this year, but cotton is the main raw material.

Price fluctuation is not obvious, but it is reflected in the price of thermal underwear.

Before the media has reported this winter will be a thousand years of extreme cold phenomenon, becoming a hot thrust of thermal underwear prices.

Warm underwear business to promote this concept, stimulating demand, has also become a good reason for price increases.

In order to avoid rising prices and the same "warm winter", the online shopping group's new shopping style of thermal underwear is very hot.

In the past month, there are more than 20 websites for group buying thermal underwear. The price of group buying is between 69 yuan and 89 yuan, compared with the thermal underwear of supermarkets and stores, so the price is very attractive.

For example, the brand price of a brand warm thermal underwear with a price of 399 yuan is 5 yuan, which is only 69 yuan.