"Double 11" Large Sales Promotion For Millions Of Double Shoes

In January 1st 1, it was called the first "singles day" in history.

After that year, it became a day for some singles to commemorate.

Today, this "double 11" singles day is a good time for singles to shout for "off the light". It is also a good time to express their love. It is also a carnival feast for the promotion of online shopping.

Singles Day has become a regular Festival. You can't escape, but you can't hide.

In this case, open your heart and welcome it. This newspaper today launched the "crazy bachelor Festival" plan, chatting about festivals, gossip, shopping and spending time with you.

And the electricity supplier started preparing in half a year.

Carnival, missed, may be really gone.

As the largest electricity supplier in Fujian, the shoe store has 1 million pairs of shoes waiting for delivery, and shoe boxes can even circle around Xiamen for eight times.

First half year ahead, ready to meet.

Last year's "double 11", Tmall's single day trading volume reached 3 billion 360 million yuan.

This year, Tmall launched a publicity campaign a month earlier.

More busier and more nervous than Tmall is the numerous electric providers on the platform.

"We started preparing 2 to 3 months ago, and the goods are ready now."

PBA cosmetics founder Su Guiqiang said.

In addition, Xiamen electronics suppliers including all sectors such as spark card and Shang Ke tea products are all ready to meet.

Xu Songmao, the shoe store CEO, almost did not rest, and all his energy was poured into the upcoming "double 11" war.

What is the concept of the 1 million part? Take shoebox as an example, the about 1000000 shoe boxes are connected for about 380 kilometers, almost around the whole island of Xiamen 8 circles (45 kilometers of Xiamen Island).

Xu Songmao told reporters that last year, "double 11" companies sold more than 25 million yuan, creating China.

The single day sales record is expected to have higher sales this year, so as to ensure the availability of goods, more goods are prepared.

"But hot commodities are still hard to grab."

Xu Songmao said, a pair of 1469 yuan Nike high-end air cushion shoes, "double 11" on the same day dropped to 60 percent off, only 599 yuan, oneself can not help but buy.

100 people check products 10 hours a day.

"Every pair of shoes must be inspecting the quality of the assembly line. The workload of these 1 million items only is very frightening: 100 skilled inspectors work 10 hours a day and 50 days to complete the inspection," he said.

Xu Songmao told reporters that in addition to stocking, a tough task for the electricity supplier to accomplish is quality inspection.

"You need to take every pair of shoes out of the shoebox and put them on the assembly line. The professional inspectors check the quality of the inside and outside of the shoes, check whether there are quality problems such as thread, color difference, overflow, deformation and so on, and then re pack them back into the shoe box. The good products enter the good warehouse and start selling, while the defective products are put into the defective warehouse and then returned to the Brand Company.

To ensure that there is no quality problem, and then re package the shoe box to enter the good warehouse to start sales.

Xu Songmao briefed reporters.

Usually a pair of sports shoes should be manually manufactured by more than 300 workers in different processes. A certain percentage of quality problems are inevitable.

For Brand Company or manufacturers, the problem of quality control below one percent has been very difficult.

In order to solve the problem of possible one percent proportions, the shoe store insisted on putting in a lot of manpower and cost to do the product inspection for customers.

Xu Songmao admitted that product inspection may also be omissions, even if the quality problem that has dropped to 1/10000 has not been checked out, it must be taken seriously.

Even the shoes of international first-line brands, even though

Before the workload was heavy, the company insisted on strict quality inspection for each pair of shoes.

It is worthwhile for customers to get good shoes and enjoy the shopping experience, even if each pair of shoes cost extra.