Chinese Men'S Clothing Market Needs Diversification

In the global economic downturn, both international brands and domestic brands are beginning to place future market opportunities.

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In the 2013 spring and summer of China Fashion Week, there were also obviously more men's clothing brands than in the past.

The market segmentation pattern of men's clothing has quietly appeared in China.

Men's clothing market is a must.

Reporters found that the Mercedes Benz China International Fashion Week's many participating brands, men's clothing brand from scale, field, publicity far ahead.

In addition to CABBEEN, Ceng Fengfei and other fashion week show frequent guests, Liu Yiqun, Liu Xiaofei and other men's designers also entered the fashion week.

"When I got the show schedule of fashion week, I found that there were a lot of designers in men's wear this year, and domestic men's wear is irresistible."

A senior fashion editor in China said.

Not only that, international brands have begun to expand the domestic men's clothing market, but Gucci (GUCCI) has increased the proportion of men's wear in stores in April this year. COACH has opened male stores in Shanghai and Shenyang.

In this regard, Su Baoyan, vice president of China Fashion Designers Association, said that after ten years of rapid development, the domestic men's wear market has already had a relatively mature market environment.

This makes domestic and foreign men's clothing enterprises have made efforts to divide the market share.

Demand is diversified.

All along, women are the main force of clothing consumption. Why does the mainstream fashion week become a platform for men's clothing to take turns? For this reason, Su Baoyan said that the domestic male consumers' requirements for clothing have been separated from the stage of warmth and respectability. Expressing their individuality and wearing taste has become the new demand of men for clothing.

"Now many men are no longer wearing clothes. When they go to work, they dress up to achieve the image of their work nobles. The evening party can be integrated into their work hours when they wear casual clothes, and they will be a sports dress when they spend their weekends with family members."

G chief Fashion Designer Describes men's various needs for clothing.

Men began to rely on clothing to cater for their changes in different occasions and different identities. The subdivision of domestic men's clothing market positioning has emerged.

Detailed market calls for further design. Men's clothing has little room to change from profile to women's clothing, so handling details is particularly important.

Zhang Zhaoda, a famous fashion designer in China, said that at present, men's demands for clothes are becoming clearer. Therefore, clothing brands are beginning to realize that only by working hard in detail can they produce high-quality men's clothing.

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The designer of the trump card said that a windbreaker had added sweat and wear-resistant design on the shoulder and neck, which made the consumers very comfortable in their clothes.

These details will lead the development trend of men's clothing in the future.

Zhang Zhaoda also said that the domestic men's wear market has broken down, which is bound to lead the whole market to be divided into several niche markets from the original mass market.

Clothing brands need to choose the target market according to their own positioning.

Domestic clothing brands have made adjustments according to the new trend.

The one-stop shopping experience enables male consumers to buy casual wear, formal dress and sportswear in a shop according to different needs.

Yang Ziming, chairman and art director of CABBEEN fashion, also revealed that the mix design elements were added to this year's new models to meet the needs of consumers at different occasions.