Home Textile Market "Double 11" Promotion, Do Not Let The Seller "One Hot".

In Baidu, the input of "double 11" has 1270000 related searches.

There are 75900 related searches for double 11.

From this set of data, it is easy to see that people's expectations for "double 11" are no less than the major traditional festivals such as national day and new year's day. Consumers regard it as the best time to buy products of high quality and low price, and businesses regard it as a means of speculation.

Tracing back to the source is Tmall mall fire "double 11".

The hot sale of Boyang home textiles has undoubtedly led the home textile market to carry out e-commerce upsurge vigorously in this special time.

Now, it is easy to find out the relevant information from Baidu. The fire of "double 11" has already spread the whole home textile market.

The southern flagship store has announced that it will carry out 50 percent off of the total sales during the "double 11" period, with a total purchase of 1111 yuan and a reduction of 100 yuan. On the other hand, "double 11" also has many prizes, such as tourism, millet mobile phones, humidifiers and so on.

And the dream home textile is even more innovative. In imitation of the hot tune "Jiangnan style", it made a dream style, prewarming for the "double 11". The content of the whole song directed at Tmall's "double 11" activities, and the lyrics were adapted to the recent situation of "double 11" activities. It highlighted the dream of home textile for the big promotion in November 11th, and stocked 200 million pieces, including more than 500 classic popular varieties, and 8954 pallet cargo spaces.

Besides, Vico, violet, and so on.

Also launched the "double 11" promotional activities.

For a time, "double 11" was launched in the home textile industry.

But for promotional activities, the seller's "hot" is not enough, and the buyer's active cooperation is the key.

From the "double 11" network sales performance of Bo Yang home textile for two consecutive years, we can see that consumers are very popular with this kind of promotional activities. Some consumers even began to pay attention to the products they wanted to buy in the first two months before the activity. They only waited for "double 11" to arrive, sellers lowered their prices, then placed orders, paid and received goods.

When last year's "double 11" promotion, many consumers said that such profit making activities achieved a win-win situation between consumers and businesses, consumers could buy relatively preferential products, businesses could also take inventory of inventory and return funds, and festivals like this should continue.

But some consumers also said that in this hot sales market, they also hide many traps.

Ms. Wang has bought a brand of four pieces of bed on the Internet during the "double 11" promotion. After the use, there was a serious fading and dyeing phenomenon, and no response was made to customer service repeatedly.

Some consumers said that the products they received were totally out of line with the description on the Internet, and the quality was far from that. Some of them were even old goods.

Meng Jie home textile brand sales director, said that the enterprise through the promotion of the machine, to clean up many years of accumulated goods or inferior goods is there, but it is only an individual phenomenon, mostly small businesses, the formal brand products will not happen.

In fact, whether it is a well-known enterprise or a small workshop for OEM processing, it should be based on honesty.

In the case of a depressed economy, it is not easy for industries and enterprises to cultivate a consumption environment like "double 11". Enterprises should carefully maintain and nurture their minds.