Kappa Says The Internet Shop Infringement.

Recently, KAPPA brand domestic exclusive agent, Shanghai

Sporting goods limited said in a statement.

The Kappa brand products sold by the company are not authorized.

This is a dispute between a brand supplier and a vertical electricity supplier. However, it once again highlights the embarrassing situation of large and medium sized electricity providers in accelerating the pace of integration.

Kappa says the internet shop infringement.

Song Li, head of Shanghai kappa sporting goods Co., told reporters that the company terminated its cooperation with Qiao Qiao language network last year, but this year, Kappa products are still being sold, and the source of its purchase is unknown.

If consumers buy fake products or produce any quality problems on the website, they will be borne by consumers themselves.

Reporters saw in the Qiao Wu language network, the website has nearly 100 well-known brands, sales discounts are basically between ninety percent off and half off, of which Kappa discount is mostly between 2.9 and 3.9, which is generally lower than Tmall's Kappa flagship store price.

In fact, the dispute between the brand and the electricity supplier is not the first.

Previously, Dangdang has triggered lawsuits against unauthorized sale of Tissot watches. Many brands such as SWAROVSKI, LV, GUCCI and PRADA have also criticized the electricity providers. They are dissatisfied with the Internet channel to disrupt their price system, and not authorized is illegal. They will consider taking corresponding legal actions.

Vice president of speed road network

Told reporters that this dispute reflects some of the embarrassing survival of the electricity supplier. The electricity supplier must have its own characteristics to survive. The low price is the most direct way of competition, and the brand is unwilling to break the price system arbitrarily and hurt the brand value.

At present, the electricity supplier has entered the development stage of turning off and stopping, joining the company vertically and horizontally, and eating big fish. The large electric business is moving towards integration, and is heading for a bigger and stronger direction. For example, Dangdang and Tmall cooperate to gradually occupy a larger market, and there will not be many opportunities left to SMEs.

Once the funds on hand are used up, the small and medium-sized electricity providers are afraid to continue.

In fact, some electricity providers have been closed down recently.