India'S Heart Bird Fighting Three Jin To Revive The Mountains And Rivers

"We are motivated and motivated."

The market, let India heart bird brand in the Sanjin land on the heel, let out brilliance.

Recently, at the 2013 spring new product order meeting of the Yin Xin women's shoes, Zhejiang Shanxi Yin Xin bird Shoes Co., Ltd. Shanxi general agent Qing Qing said that he would go all out to integrate channels, increase the strength of opening stores and improve sales performance in 2013.

Shanxi is located in the west of Taihang Mountain. It is known as the "three Jin", and has the reputation of "showing ups and rivers". Its population is over thirty million.

There are many women's shoes brand entering the Shanxi market, the competition is fierce.

It is a newly rising brand of women's shoes. Of course, it will not be taken lightly for such a big market in Shanxi.

A few years ago, the seal bird laid a solid foundation for exploring the Shanxi market and crossing the river by feeling the stones.

Earlier this year, through a friend's introduction, Huang Gaowu, a well-known shoe buying member in Shanxi, met with general manager of the Indian bird, and asked for the sale of Yin Xin brand, the general agent in Shanxi.

After understanding and investigation, we analyzed the future planning of Shanxi's market, and Huang Gaowu was full of confidence and expectation for Yu Qing, and decided that he was the general agent of Shanxi Yin Xin bird brand.

After the 1980s, he and his wife stepped into the journey of acting Yin Xin bird brand. He decided to fight first and then fight the three way to fight the Shanxi market.

First, the main shoe wholesale and retail market.

In Shanxi, many front-line women's shoes are mainly based on the big mall, while the second-line women's shoes are dominated by exclusive stores, but the green shoes are not confined to the situation. Instead, they turn their attention to the wholesale and retail market of shoe city.

In the North China region, the most complete and the most active shoe industry circulation base, Taiyuan Chaoyang shoe city and other places set up wholesale and retail outlets, through the developed logistics system, fully meet the supply needs of Shanxi and adjacent areas, thus opening up a brand access channel.

In addition, in Shanxi, the most active wholesale stalls in the commercial and real estate industry started to open outlets.

Two, compress the sales scale in the market and increase the number of stores.

Now many women's shoes are willing to rely on department stores to sell less, and have quick results. But why do they want to compress shopping centres? Why?

Setting up counters in shopping malls will often be involuntarily.

Because most of China's department stores operate in the form of joint operation, the rents and locations of counters are often subject to shopping malls, and the money is slow, and some shopping malls can only pay for half a year in half a year.

At the same time, the demand for unified discounts will also affect the overall marketing of shoe brands. Therefore, the sales of Indo bird brand in Shanxi are more inclined to self built channel management.

Although the cost of establishing a franchised store is high, franchised stores can not only enhance brand image, but also facilitate unified management and control.

Next, India will increase the strength of the store.

Three, step by step in order to win.

There are hundreds of people selling shoes in Shanxi, and the shoe market in Shanxi is like a map in his mind.

He knows that Shanxi is in the middle of Shijiazhuang, Xi'an and Zhengzhou. The market is vast and many shoe brands.

Billions of dollars, but the Indian heart bird brand can not expand in Shanxi market too fast, but to steadily push forward.

At present, the Indian heart bird brand has been deeply rooted in Taiyuan, Linfen, Yuncheng and other places. Next, we should make efforts to Datong, Shuozhou, Yangquan, Changzhi, Lvliang, Jinzhong, Jincheng and other prefecture level cities.

Step by step, deploy the network and accumulate small wins to win the battle.

According to Yu Qing, 80 and 90 are the main consumer groups of India's heart and women's shoes. This group's brand awareness tends to be rational and pays more attention to the intrinsic value of products.

They will love the brand of the Indian heart bird endorsed by star Charala.

In order to narrow the distance from young consumers, the members of the team are very young, and they are all post-80s employees.

"Integrating resource advantages, increasing publicity, stimulating consumer spending, speeding up shop opening and raising profitability, this is the top priority of our marketing work in 2013."

He is confident in the sales of Indo bird in Shanxi.

He firmly believes that as long as efforts are made, there will be gains.