Warm Underwear Market Continues To Rise. People In The Industry Are Reminded To Try To Buy Brand Underwear.

This side "hit 50 percent off" and "high tech" over there

Insiders remind: try to buy

Core tips

The temperature dropped suddenly, and the thermal underwear market continued to heat up. Some of the shopping malls in Luoyang were recruiting customers, some of them were selling discounts, some of them were selling new kinds of new materials such as bamboo charcoal, fiber and so on.

Insiders remind us not to trust the publicity gimmicks of businesses, and choose warm underwear for famous brands when buying.

The temperature dropped suddenly recently.

But it continues to heat up.

Yesterday, reporters visited some shopping malls supermarkets in Luoyang, and found that many businesses were offering discount promotions to attract customers. Some businesses also said they had added new materials such as bamboo charcoal, fiber and other new materials in their thermal underwear to sell high-tech brand.

However, in the face of "high-tech thermal underwear", many people say that shopping is impossible.

The industry has warned that high-tech materials in thermal clothing are a gimmick for businessmen to publicize, and the public should choose warm underwear for famous brands when buying.

Visit

There are many discount promotions in the market.

Yesterday morning, reporters visited several supermarkets in the city, and found that almost every supermarket's thermal underwear sales area was affixed with different discount promotional posters.

Among them, many stalls also launched the "buy one get one" preferential activities.

A reporter from a supermarket underwear District in Xiyuan saw that all kinds of brands of thermal underwear were stacked into 3 exhibition areas with a height of about 1 meters and 2 meters wide. At the entrance of the exhibition area, there was a "warm underwear market, the lowest 50 percent off" discount posters.

"This kind of thermal underwear is made of wool. It is absolutely comfortable and warm, and it is now on sale. The original price is more than 200, and now it sells for only 99 yuan."

The salesperson enthusiastically introduced to the selected citizens.

Reporters noted that in just 10 minutes, 6 people bought warm underwear.

"When winter comes, the temperature drops too much, so we must hurry up and buy some thick ones."

Wear it. "

Aunt Li told reporters that she bought two sets of thermal underwear at a draught because of the low price.

"In recent days, the temperature in Luoyang has plummeted, more and more people have bought warm underwear, and the thermal underwear has been listed on the market."

A salesperson at a shopping mall said that most of the sales promotions were "small profits but quick turnover" to promote sales, but discounts did not mean poor quality.

The salesman said.

Phenomenon

Most warm clothes wear "high-tech" names.

During the visit, the reporter found that many brands of thermal underwear are playing the "high-tech" brand to attract the public's attention.

"Bamboo charcoal", "infrared heating", "golden velvet", "milk protein fiber" and other professional terms, so that consumers dazzled.

Yesterday morning, the reporter saw in the underwear area of the 3 floor of a large shopping mall in Zhongzhou road. Many kinds of thermal underwear were placed in a prominent position by the merchants, and 3 women were standing at the counter.

"Milk protein fiber" refers to the fur in underwear, is a high-tech material, not only keep warm, but also has antibacterial and bacteriostatic effect.

A woman picked up a red thermal underwear and asked about the meaning of "milk protein fiber", explaining it to the salesperson.

Subsequently, reporters in another 2 shopping malls asked more than 10 people who are shopping for warm underwear, found that more than half of the citizens were confused about the new materials advertised by merchants, and were very confused when they bought them. They often passively listened to the unilateral publicity of businesses.

"This kind of thermal underwear is 658 yuan, and I don't know much about what materials the businessman says, but the salesperson said that this infrared heating underwear can protect the knees and promote the circulation of human blood.

I bought it for my father.

Mr. Li, who has just bought a set of thermal underwear, told reporters that his father was more than 60 years old and had rheumatic arthritis. In the winter, the knee of the old man could not bear the pain. When he saw that the underwear was so powerful, he decided to buy it for his father.

remind

Try to buy brand warm clothes.

The reporter noted that the title was "

"Warm underwear" of "new material" will cost tens of thousands of dollars, which makes many consumers "deterred".

"If you wear warm underwear, you can only wear warm clothes. What kind of high technology do you need? I still choose the old brand of thermal underwear."

Uncle Wang, who has just bought an old brand of all wool underwear, said.

In his view, so many thermal underwear are playing the "high-tech" brand, but the so-called efficacy is not guaranteed, "the old brand of thermal underwear quality reassuring, the price is also affordable."

Uncle Wang said frankly.

Then, does the "high-tech" thermal underwear have the magical effect of business promotion? Then, a reporter contacted a person in the industry. He said that the so-called "high technology" was not so magical.

The material of thermal underwear is no more than three main categories: natural fiber, synthetic fiber and artificial fiber. The so-called ambiguous materials such as "warm down" and "bamboo charcoal" are only the conceptual names for fabrics, and appear to be "foreign flavor".

The basic function of thermal underwear is to keep warm and comfortable. The choice of thermal underwear should be soft and comfortable, light weight, good elasticity and warmth.