Herm S'S Chinese Brand "Up And Down" Opens Second Boutiques In Beijing.
Herm s
Its Chinese brand recently opened second boutiques in China World Trade Center mall, Beijing.
1480 square feet of space inspired by the Great Wall, natural wood and Puer tea brick.
The upper and lower brands were founded in 2008, and the first store was opened in Shanghai in 2010.
Generally speaking,
Luxury goods
Brand is the way to Sinicization through the acquisition of brand with Chinese characteristics. Herm s started from scratch and made a Chinese brand.
Herm s set up a brand for the Chinese market without damaging itself.
Brand value
At the same time, localize products to attract more Chinese consumers.
The upper and lower brands will dilute the Herm s s brand, known as Kelly package and Birkin package, and stay away from the aura.
Herm s, founded in France in 1837, is an international company loyal to traditional handicrafts and constantly pursuing innovation.
We have seventeen kinds of products, including bags, scarves, neckties, men's, women's wear and life works of art.
The world's 25 branches manage and distribute products from four main categories: Hermes saddle and leather, Hermes perfume, Hermes clocks and Hermes porcelain.
In 1996, he entered China and opened his first Hermes store in Beijing.
Herm s is a famous luxury brand in the world. It was founded in 1837 by Thierry Herm s in Paris, France. It was built in the early years to manufacture advanced harness, and has a long history of over 170 years.
Hermes is an international company loyal to traditional handicrafts and constantly pursuing innovation. Now it owns seventeen kinds of products, such as bags, scarves, ties, men's, women's wear and life works of art.
Hermes's main store is located in Paris, France, and its branches all over the world. In 1996, Beijing opened the first Hermes store in China. "Hermes" is the unified Chinese plation of Greater China.
Hermes has been adhering to the excellent design and brilliant design concept, creating a traditional model of elegance.
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