Problems In Pet Clothing Market

The market potential is so great, but from the present pets in China

In terms of industry, there are still many problems, which are difficult to compete with foreign pet clothing brands.

1. the quality of products is not high.

At present, pet clothing in China only pursues the change of appearance, but the quality of design, the quality of accessories and the related factors are related.

There are many problems in product matching.

Although in 2007, pet dogs were issued in China.

"Industry standards", but so far, there are few enterprises that actually perform according to standards.

2. brand awareness is not strong.

Do now

Enterprises are still focusing on the processing of customers and the low-end consumer market. The lack of awareness of establishing brand names has led to the emergence of the previous problem.

Pet clothing consumption will pay more and more attention to taste, products will be more perfect and mature, Chinese pet owners are constantly upgrading requirements.

If we do not firmly establish brand awareness and improve product quality, our products will not be able to compete with foreign products, nor can they attract the attention of foreign purchasers, thus losing a huge market.

By comparing the current situation of pet clothing in China, taking pet dog clothing as an example, the author thinks that the future pet clothing industry in China should be strengthened and improved from the following aspects:

1. change the focus of design.

To design clothing for pet dogs, their recipients should be divided into two parts, first of all, the direct beneficiary, the dog, followed by the owner of the dog.

In design, we first consider the comfort of dog wear, followed by human aesthetic and preferences.

But now the product design focus on the attractive eyes, the pursuit of beautiful appearance, few in the functional comfort of improvement.

From the point of view of humanization design, we should treat clothing design for pets rather than considering human vision.

2. the quality of clothing products.

As mentioned above, the quality problem is the main problem of pet clothing in China. The industry standard introduced in 2007 is still rarely implemented. The enterprise reflects that the implementation of the industry standard has increased the cost of products, and secondly, the high price pet clothing consumption group is not large.

Therefore, at present, the market is full of pet clothing, which is made of cheap fabrics, low design standards and low quality technology. Some can even wear it at one time.

From the perspective of product competitiveness, quality is not improved, and products can not survive for long.

The consumption view of pet owners is also changing. They are no longer willing to spend money. If the product is only at the level of goods sold on the floor, it will be difficult for consumers to catch consumers.

3. standardization of clothing classification.

At present, pet clothing and

There is no clear classification of species. Pet owners can not select the size of clothing products, especially clothing products. They only use visual measurement to select the size of clothing, and even need to take dogs to try.

In addition, pet clothing products are not complete enough, not enough variety, like the whole body of ISPET, except for clothing, there are also a foot necklace and diamond necklace.

With the continuous improvement of consumer demand in China, we will not be satisfied with such a shopping process. This requires us to improve and standardize pet clothing products.

I would like to think that in addition to simply dividing the size of clothing into size, the size of the size is even more standard. It can even indicate the types of dogs that are suitable for customers to choose.

In addition, clothing products should be more abundant, and to enhance the quality and meet the needs of consumers.

4. more professional

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At present, most of the pet costume designs in China are pformed into fashion design. These designers do not know much about dogs. This is also the reason why pet costumes focus more on external forms.

If you want to design a more practical and humanized pet dog clothing, you need the designer to systematically learn from the dog, so that the product not only has the beauty to attract the pet owners, but also makes the dog feel comfortable, which is also the key factor to improve the quality of the products.