Luxury Brand Hermes Will Exceed 3 Billion Euro Mark In 2012.

Famous French fashion Luxury brand Hermes The 2012 sales forecast data show that the company's sales performance will break through the 3 billion euro mark for the first time since its establishment, and the performance of the Chinese market is very eye-catching.

Patrick Thomas, chief executive of Hermes group, told French media 8 that Hermes sales in 2011 had set a record of 2 billion 840 million euros, and is expected to reach 3 billion 200 million US dollars this year, an increase of 13%.

Herm herm's performance in the third quarter was strong, and the pace of other luxury goods giants was slowing down the same period. According to market analysts, Hermes has further widened its gap with competitors such as LV in terms of performance growth by virtue of its unique brand positioning strategy.

Hermes's leather goods, Clothes & Accessories The sales volume of all kinds of products such as scarves, jewellery, perfume, clocks and watches all went up. After the news, Hermes shares rose sharply before the Paris stock market closed.

Thomas said the group achieved net sales growth throughout the world in the third quarter. European and American markets The performance is good, especially tourists are still keen on buying luxury goods in France. In Asia, Hermes has also maintained a high level of sales.

A recent research report said that Chinese consumers bought 1/4 of the world's luxury goods, of which tourists accounted for 40% of the world's total consumption of luxury goods.

The head of Hermes insists that there is no need to worry about the Chinese market. Since the beginning of the year, Hermes sales in China have increased by about 40%, and the share of the Chinese market in the overall performance of the group has been increasing.

It is reported that Hermes Optimistic about the development of the Chinese market, we intend to invest tens of millions of euros in the next 5 years to build high-end Chinese brands. In addition, the company also plans to steadily increase the number of stores in China.