Shanghai Clothing Sales Data Tracking

Through a brief review of Lover Lauren's personal entrepreneurship process, we believe that one of the most important reasons for the success of the clothing brand is that the brand positioning is highly dependent on Ulavl Lauren's high quality and has established a consistent position.

It has developed into a global brand of men's, women's wear, children's wear, household goods and accessories perfume, and has also established Lover Lauren's absolute leadership in the Polo fashion empire.

Grassroots data: last week we studied the clothing sales of ten major shopping malls in Shanghai in October 2012.

From the sales situation in October, Shanghai's clothing sales hit bottom and rebounded and accumulated new energy.

Sales of most clothing categories showed a rising trend.

Among them, in addition to the sales of leather goods increased by 177.1%, the sales of wool, Jersey, children's clothing increased by more than 20%, while the sales of men's shirts had not changed much. The sales volume decreased by 17.5%.

Weekly data tracking: as of November 2, 2012,

The price of domestic main raw materials continues to be low. The international cotton price, the US cotton spot (standard class), has a big decrease last week, falling by 4.45%. The price of the national cotton grade 328 spot and the domestic viscose staple fiber is basically the same as that of last week. For this purpose, a series of new clothes are specially designed to create a special set. From this we can find various elements such as work clothes, street and outdoor wind, and successfully integrate and create a set of self fashion philosophy.

The price of polyester staple fiber fell slightly 1.11%. last week, the news of concern last week: more than 8 of the 82 textile and garment companies reported good news in the three quarter; the textile and garment enterprises exported to the European Union again; the buyers of the Canton Fair dropped by 60 thousand, and Japanese enterprises halved; the outdoor brands of the 14 foreign brands such as ADI wolf claw were exposed to "poison"; the YOUNGOR investment sector dragged down the three quarter net profit by 49%; the Shiner men's public offering bond was approved by the securities and Futures Commission; Nike's 225 million dollar sold UMBRO, which had dried up its core value.

Last week, the market maintained a trend of volatility, with a slight rebound, the Shanghai Composite Index closed at 2117.05, an increase of 2.46%, and the textile and garment index closed up 1514.80 last week, rising 1.64%, showing a weaker performance than the market. The textile sector rose 2.79%, and the clothing sector rose by 0.65%.. From the perspective of stock performance, last week, the leading companies in the sector were textile manufacturing companies: Shenzhen textile A, Huafang textile, Zhejiang Fu run, black peony and bar Jie shares, up 21.5%, 10.5%, 9.6%, 9.2% and 7.6% respectively. The overall performance of the clothing sector was general, and Jiangsu three friends fell last week, at the end of the plate.

We are optimistic about the trend of long-term consumption upgrading and the arrival of the era of brand consumption.

Overweight rating.

But in the short term, the recovery of terminal consumption and exports is uncertain. It is judged that the valuation switch Market in the second half of this year will be delayed and highly limited.

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The home textile industry has seen a decline in the mid term performance of the home textile, leading to a period of adjustment in the short term, and it will take some time to recover.