How Should China'S Home Textile Products Respond To Changes In The International Market?

In 2012, due to the European debt crisis and the economic downturn in the United States, the European and American markets for household use

The demand for products has declined, and the export situation of home textiles is not optimistic.

According to China Textile Import and Export Chamber of commerce information, in January 2012 -5 months, the national household textile exports amounted to 8 billion 190 million US dollars, an increase of 9.6%, compared with the same period in 2011, the export volume of domestic textile products was 7 billion 470 million US dollars, an increase of 12.3%, an increase of 24.6% in the same period in 2010, indicating that the growth rate has dropped year by year.

In the EU market, in January 2012 -5 months, the export volume of household textiles was only 1 billion 420 million US dollars, which showed a negative growth, or 1.7%.

Textile trade barriers continue to increase in export markets

The EU RAPEX system is a fast warning system for non food consumer goods in the EU market. On its official website, the EU will regularly publish relevant information about the EU market announcement every week, and collect statistics according to the year.

In 2011, the European Commission published 1803 bulletin about the risk of consumer goods to health and safety through the RAPEX system. 1556 of them had serious risks. In these 1556 notifications, 839 notifications came from China (including Hongkong), accounting for nearly 54% of the total, and the proportion of notification of origin was shown in figure 1 below.

CPSC, the US Consumer Product Safety Commission, on its official website, promptly released relevant information on consumer products recalled in the US market.

In 2012 1-6, CPSC announced textiles.

A total of 11 cases were reported.

In addition, in May this year, the European Union promulgated and implemented the new textile label regulation. Mexico also revised the textile and clothing label standards. The implementation of these recall system information and standards regulations made the domestic textile enterprises face greater market risks when they exported products.

How to deal with international

With the development of the market, the demand for home textiles from the export market to the region has been stricter.

In order to adapt to the market trend, domestic textile enterprises need to be well prepared, strengthen their health, improve their product quality, and grow healthily in adversity.

1., we should strengthen product quality control, enhance the level of supply chain management, and establish a close cooperation and win win relationship with suppliers. Today's market has closely linked home textile enterprises and their suppliers. The two sides are cooperative and win-win relations, and strengthening the management of suppliers is also their own management.

In view of the individual needs of different home textile enterprises, SGS company has cooperated with domestic textile brand enterprises by virtue of its own advantages, and has created a new supply chain management mode of textile products as shown in Figure 2 below.

2. establish enterprise standards and perfect standard requirements: in order to meet market demands, do well in control of product production process, ensure production according to standards, and enterprises set their own standards according to market characteristics and product positioning requirements.

Zhejiang Yuhang home textile industry association and more than 100 members jointly promulgated and implemented the Q/YHJF001-2011 "sofa fabric" home textile product alliance standard in January this year. The standard has made very detailed index requirements for different situations of exporting to the European Union and exporting to the US market.

At the same time, Yuhang home textile industry association also promulgated and implemented the Q/YHJF002-2011 curtain fabric standard. The promulgation and implementation of this series of standards provided good technical support for home textile enterprises in Yuhang.

By establishing and improving product standards, domestic textile enterprises can cope with the changing demands of the international market, enhance their competitiveness, and make their home textile products smoothly enter the international market.

SGS is working hand in hand with Chinese textile enterprises to tide over difficulties.

The domestic textile enterprises can understand the domestic and international laws, regulations, requirements and market trends of home textile products through SGS, and help enterprises to avoid trade barriers and reduce quality risks.

As a leader and innovator of global testing, identification, testing and certification services, SGS has a professional team of experts to keep track of the updated laws and regulations at home and abroad in real time, and often hold open seminars to help home textile enterprises understand and master these latest cutting-edge information and respond to changes in the international market at any time.

Faced with market challenges and opportunities, the domestic textile enterprises can understand the market information, establish and improve the quality system, and the quality of the products can meet the requirements of laws and regulations, so as to satisfy the consumers.

With outstanding professional testing technology and services, SGS has been committed to helping enterprises cope with changes in the international market and helping customers grasp the market opportunities for home textiles.

Provide service guarantee to help China's home textile industry move towards sustainable development.