Double Eleven Promotion Of Textile And Garment Industry Promotes Sales Growth

One week's main review is:

1, industry tracking: (1) in October, 50 retail sales grew by 9.54% over the same period last year, and the growth rate slowed down significantly.

The retail sales increased by 10.91% and the retail sales volume increased by 10.39%. This is the second high growth rate this year.

2. October

The clothing industry's zero year-on-year growth rate was 18.7%, down 1.7 percentage points from the previous month.

3. Exports of textile and garment enterprises improved in October, and exports increased by 15.8%. Textiles and clothing increased by 8% and 20.5% respectively over the same period last year.

(4) review of the three quarterly performance of textile and garment industry: there was no obvious improvement in the three quarter consumer terminal downturn, and the single quarter growth rate slowed down compared with the two quarter.

In the first three quarters of the year, the key textile and garment companies increased by 6%, and net profit fell by 13% compared with the same period last year.

Some enterprises' financial reports worsened compared with the daily reports, and accounts receivable and inventories rose.

2, company tracking: (1) Shanghai Jahwa tracking: three quarterly sales cost fell sharply, mainly because the need for publicity and promotional expenses did not exist.

This year, the sale of bathing dew and leaf soap is expected to promote the growth of the six gods. It is expected that the six gods will maintain more than 10% growth in the future with the help of category extension.

Seagull watch investment plan has been shelved.

Second, the tracking of the home textile products: sales in October were slightly affected by the shortening of delivery time, and the overall growth rate was almost the same as that of the three quarterly report.

The company will improve inventory turnover by strengthening its category management capability and enhancing the response speed of the supply chain.

The company strives to return to revenue 20% next year, the growth level of the cost 15-20%, and the decline in the proportion of the annual subscription will contribute to the adjustment of the channel structure of franchisees.

Third, we have visited two franchisees in Jiangsu and Zhejiang recently. The sales of products in spring and summer this year are increasing, but the autumn and winter products have declined to varying degrees compared with the same period last year.

Jiangsu franchisee, due to the strong performance in March and relatively slow pressure on channel inventory, is expected to continue to light up after next year's big promotion. The franchisees are expected to be more optimistic. Zhejiang franchisees are mainly affected by the retail downturn this year because stores are dominated by stores and stores. Although the inventory is in the controllable range, franchisees feel that the short selling period of products is relatively slow, and they are more worried about the uncertainty of the economic situation next year.

Textile last week

The trend is weaker than the market.

Textile and clothing index fell 4.11%, relative to Shen Wan A index fell 0.81%.

Among them, the textile manufacturing index fell 2.63%, relative to Shen Wan A index rose 0.67%; clothing home textile index fell 5.43%, relative to Shen Wan A index fell 2.14%.

Industry basic data: (1) in October, 50 garment retail sales increased by 10.9% over the same period last year.

2. Exports of textiles and clothing increased by 8% and 20.5% respectively over the same period in October.

In October, the total volume of textile and clothing industry increased by 18.7% year-on-year.

CPI increased by 1.7% in October compared with 2.8% in October.

Last week, the price of cotton and chemical fiber mixed with each other: domestic 328 spot spot rose slightly last week at 18754 yuan / ton, Zheng cotton main contract rose 0.2% to 19535 yuan / ton.

PET staple fell 0.7% to 10600 yuan / ton, viscose staple fiber rose 0.6% to 14280 yuan / ton, nylon sliced fell 1% to 20300 yuan / ton.

Our view: Double eleven discount promotion to promote the growth of clothing retail sales, cold weather, sales cycle lengthen, it is expected to pull this winter clothing sales.

"Double eleven" big business promotion promotes most brand enterprises to hit a new high of the year. Clothing sales and inventory discounts are more vigorous, pushing up the rapid growth of 50 garment retail sales in October. But the early winter sales and longer sales cycle (next spring festival later this year) will also boost the sales of winter clothing this year.

According to our understanding, it is estimated that in October and early November, the growth rate of reported birds and seven wolves sales increased by more than 20%.

It is expected that the sales of terminal clothing will be improved with the increase of volume.

We believe that in the low stage of the industry, enterprises that focus on management capability and cost and cost control are expected to get good development opportunities during the boom recovery period. We recommend that Shanghai daily chemical giant, which has strong economic fluctuations and strong performance, will be optimistic about the high-end market in the long term.

Long Zi shares, and men's wear leading enterprises seven wolves, good news birds.