Liaoning Fur Industry Has Annual Sales Volume Of Tens Of Billions Of Yuan

It is the softest dream of many women. The styles of different fur brands are different, and the styles of collocation are varied.

No, just after winter, many people could not restrain their love for fur and began to buy fur clothing.

This year's fur sales boom has started.

Correspondingly, the big fur shops in the provincial capital are also busy. Businessmen are busy selling goods with new fur this year to welcome customers.

Whether it is a collection of hundreds of fur brands of fur city, or in the major shopping malls fur brand counters, customers are streaming in.

In the two floor of the fur market in Honggang, Shenyang, the reporter met Ms. Liu who was shopping with her mother for fur clothing.

"In the winter of Northeast China, the cold wind is pervasive, and my mother's shoulders are especially cold. I'm going to buy one for her."

Ms. Liu talked with reporters and chose clothes.

"This is a nice hand, nice color and style. Would you like to try it?" Ms. Liu brought a coat with black shoulders and lower clothing, and a coat with dark brown and simple pattern on the waist, so that the mother could try it on.

Ms. Liu's mother, Aunt Chen, tried to wear a piece of fur coats on the side while trying to wear it. "Actually, my family has a fur coat. It was bought over 10 years ago. It was very long, and its fur was thick. It was very warm, but it was too heavy and too hard. It felt uncomfortable and felt that the whole person was not able to stand up to the waist. And fur coat was not very particular about design and style. It looked like an upstart, so he kept pressing the fur on the bottom of the box. All these years, people would not be tempted to wear fur coats."

The salesmen, who listened to the experience of Aunt Chen, could not help taking the conversation: "it was the fur coat long ago, and now the fur making technology is much better than before. Now the fur clothing is light and soft."

"With the improvement of people's living standards, people's pursuit of beauty is getting higher and higher. Fur clothing is also constantly improving.

Compared with the past, the most prominent is fur style design, changing the past single and heavy image, paying more attention to fashion.

Wang Chong, President of the provincial clothing association and senior fashion designer.

From the perspective of fur style this year, most of the brand's fur has changed the feeling of overstaffing in the past, and the styles of vests, shawls and small coats are more noble and suitable for everyday wear.

In technology, mink, stitching and embossing are popular styles this year.

In addition, the color of fur is also increasing. It is no longer dominated by dark tones such as black and brown, but adds green, wine red, beige, camel, white and other colors.

In addition, the popular mink skin also has gorgeous colors such as gouache and lake blue.

"Today's fur clothing has not only meant luxury, but has become a representative of fashion clothing and has been favored by people of different ages."

"A lot of young people between the age of 20 and 35 are beginning to wear fur," he told a reporter. "They choose mostly short leather jackets, vests or Korean hat and baby dolls."

Industry

The fur industry of our province has made annual sales of tens of billions of yuan.

Although fur prices are rising year by year, this year's increase is more than 30%, but this has not affected people's enthusiasm for fur.

In recent years, with the development of economy and the continuous expansion of high-end consumer groups, people's recognition of fur products has increased, which has led to a substantial increase in fur consumption.

As one of the three largest leather production and sales bases in the country, Tong Er Bao has risen from the last century 80s to the present. Through the development of more than 30 years, it has formed a complete chain of fur and fur industry for farming, dyeing, processing and selling. The fur market has already had a certain scale and influence. This provides a more advanced and convenient platform for the consumers to buy fur inside and outside the province, making the fur, a luxury that used to belong to the aristocracy, more intimate to the people.

"There are not only hundreds of thousands of square meters of modern leather, but also hundreds of thousands of square meters.

The franchised market and the kilometer long fur Street make people more directly exposed to fur clothing, and are also backed by hundreds of local fur producers.

Li Shangjun, deputy mayor of Tong Er Bao Town, told reporters proudly: "nowadays, Tong Er Bao is not only one of the three largest leather production and sales bases in the country, but also a famous town of leather and fur clothing in the country, attracting a large number of consumers both inside and outside the country to buy fur every year. During the prosperous season, the daily traffic volume reaches 50 thousand, and the annual market sales can reach tens of billions of yuan."

This year, the fur market is heating up ahead of schedule.

According to reports, as early as the "eleven" period when the weather began to cool, Tong Er Fort fur market is already "overcrowding".

According to introducing, in "eleven" golden week, the amount that consumer pays only through swiping card to buy fur is as high as 8.7 100 million.

Liu Yutian, chairman of the Tong Er Bao fur trade association, said optimistically: "this is just a small climax of fur consumption. With the improvement of the local fur quality, brand building and the introduction of more famous fur brands, the fur market prospect of Tong Er Bao will be better."

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Market

Raw material labor cost increased fur prices jumped 30%

As temperature drops, fur market is becoming more and more popular.

In November 1st, the reporter visited a number of fur stores in our province to learn that although the trend of fur is "short and vigorous", the price of fur clothing has not "shortened" this year. The overall price of fur has generally increased by about 30% compared with that of last year.

Except for the products promoted by merchants, the fur below 10000 yuan is rare.

"To buy a mink coat is 3000 yuan to 5000 yuan more than last year, and it costs more than 8000 yuan to get a better color."

A lady who was shopping in the market told reporters: last year, her colleague bought a medium and long mink coat and spent less than 20 thousand yuan.

She wanted to buy one before she went to winter, but after shopping for several days, she found that the price of the same quality with her colleagues was around 25 thousand yuan this year.

The salesmen of the fur mall expressed their reluctantly: "no way, the price is high, and we can only get higher."

Liu Yutian, the chairman of the Tong Er Bao fur trade association of the lighthouse City in Liaoyang Province, has been engaged in fur business for many years. For the current situation of fur clothing price rising by 30% this year, he said: "compared with ordinary clothes, fur clothing belongs to high-end products, and prices are generally relatively stable."

But if the production cost of raw materials such as the market is rising, it will eventually be pmitted to the terminal sales market.

Liu Yutian said frankly: "the price of fur clothing has been rising year by year, and it is not that businesses are improving their profit margins, because fur traders now have more and more businesses. The profit margins of fur have reached a basic consensus in the market. The profit of mink coat is only between 10% and 15% of the original price, and the price of fur is between 20% and 30%.

The price of fur clothing increased this year, mainly due to the increase in raw material prices and the increase in labor costs.

Nowadays, in order to improve the quality of fur clothing, fur market is mainly imported from domestic market, and the price of imported mink is usually doubled from domestic prices.

Besides, the price of fur is also affected by the design process of color, style and stitching and cutting. The complexity of the process will also increase the cost and raise the price accordingly.

For example, some color fur is not processed by one process. Some progressive dyeing and printing process is more complex, so the price of these styles will be slightly higher.

According to the insiders, the market price of 60 centimeters long (waist length) domestic mink coat is not less than 10 thousand yuan; the market price of 90 min. long (long thigh) domestic mink coat is not less than 15 thousand yuan.

The price of imported mink coat will be even higher.

If the price is too low, there may be problems. "

Liu Yutian reminded.

Depth

Simple sales to after-sales service operators are different.

The increase in demand for fur has also led to a large number of fur business operators.

According to statistics, there are as many as 1000 fur clothing business operators in the production base of Tong Er Bao, and the competition in fur market is becoming more and more intense.

It is obviously not a means for fur traders to rely on lowering prices, so the profit margins of fur clothing are rather limited.

Then, in the fierce market competition, how can we get the greatest advantage?

Fur clothing after a winter wear, the skin and surface will be attached to some dust, it will cause fuzz, fluffy, glossy, and stiff skin. If it is misplaced, it will easily lead to mildew, especially mink cashmere garments, which are more likely to be contaminated.

However, the cleaning, maintenance and repair of fur clothing are very complicated. If the maintenance, such as cleaning, maintenance, storage and so on, are not proper, there will be "shrinkage", hair removal and fading. This will not only affect the overall wearing effect, but also shorten the life of fur.

Therefore, many businessmen have realized that when consumers buy fur, they also attach great importance to the quality of after-sale service of fur, and the improvement of after-sales service has undoubtedly become a link in the current business.

Today, many fur shops are working hard on fur sales.

In the interview, the reporter found that many merchants in the provincial capital sell fur in the process of cleaning and maintaining after sale as "additional gifts" for fur clothing. Some businesses promise to provide free cleaning within a year, and businesses promise to wash and maintain at any time.

In addition, there are some fur stores with a certain strength. According to the demand of consumers for fur clothing, we have timely launched the service of professional designer to make fur garments for customers, constantly updated fur processing technology, broke the traditional style of fur for many years, and injected new elements into the fur industry.

There are also some more powerful fur clothing stores, which have developed a new business of changing the fur coat, which has satisfied consumers' attitude of dressing up in a new fashion, and has saved a lot of money for them.

This business is indeed popular among many consumers, and the fashion market is also popular.

In Tong Er Bao leather production and sales base, Tong Er Bao Haining leather city has also set up after-sales service center. Since October 28th, fur purchased from Tong Er Bao Haining leather city can be sent to all Harbin KC, Harbin, Jilin and Changchun City, Liaoning Province, and all leather shops in the city of Heilongjiang in the city of Guangdong Province to enjoy a series of after-sales service guarantees, which not only attracted the attention of local consumers, but also won the attention of foreign visitors.

Background hint

As the temperature continues to drop, the winter clothes of the major shopping malls in Shenyang are listed on the market. Luxurious and famous fur has also ushered in the traditional selling season. The fur clothing represented by fur fashion is a new craze for popularity.

Nowadays, fur clothing is more and more light and soft, fashionable and colorful, making the eyes of people who love beauty.

Although the price of fur clothing has generally risen by 30% this year, many people are willing to pay for it, and the market is good.

Why do fur clothing become more and more popular? Who are more fond of fur clothing? What about the consumption of fur clothing in our province? How often can a fur garment be thousands of thousands, tens of thousands or even tens of thousands of yuan? How can its quality be guaranteed?

What kinds of fur do you need to buy fur?

Not everyone can enter the fur market, nor is anyone able to buy good fur easily.

Whether in the fur city or in the franchised stores on the street, there is not much difference in fur at first glance, but the price is quite different, which makes many consumers feel very worried during the process of choosing fur.

So how to choose fur?

Wang Chong, President of the provincial clothing association, told reporters: "for the fur like fur, there is no fixed standard for reference. At the moment, it depends on the experience and knowledge between manufacturers and consumers. This accumulation can not be gained in a few days or months."

However, consumers need to know some basic knowledge when choosing fur, especially marten.

First of all, we should learn to judge whether domestic mink or imported mink.

The fur texture of imported mink is better than that of domestic mink, which is three to 40% or even higher than that of domestic mink.

Therefore, there are some businessmen in the market who use imported mink as an imported mink and sell high prices.

Generally speaking, the domestic mink is relatively hard and its softness is slightly inferior to that of imported mink.

The imported mink is relatively smooth and shiny, while the domestic mink has a rough feel. Apart from the texture of domestic and imported mink, male fur and female mink have different fur, so customers will also decide whether they are female mink hair or male mink hair.

In general, the hair of the female mink is softer and thicker. The ermine hair is upright and upright, while the fur of male mink is relatively thick, with different lengths, and the handle is also astringent.

If the mink fur is reverse wool, it will appear more glossy and glossy.

In addition, because of the high price of mink garments, the sales update rate is not fast, which has caused a lot of inventory.

When consumers buy mink, they can smell "old and new" with their nose.

In general, good mink, after washing and drying, will add chemical softeners, which will make the mink scent, the taste will last for a few months, and the no fragrance may be in stock.

If the smell is smelled, it may be that the processing time is limited. The time limit for preservation of such mink coat will be discounted.

Based on these experiences, it is still very difficult to grasp the quality of fur. Insiders remind consumers: "when choosing fur, be careful to choose brands that are not brand and low price. Usually such fur is shoddy. Many small businesses that do not have brands buy scattered ferrets in the market, many of them are not treated by epidemic prevention.

In addition, some people recovered old old Martens after refurbishing and then entered the market. The technology and technology were not up to standard, which greatly damaged the interests of consumers.

Consumers should know more about the information about fur products before choosing them, and select products from regular shopping malls and counters, so as to avoid being fooled and buy quality fur with problems.

The origin of fur

It is said that there is a story about the word "fur". When shrewd Jews were selling leather goods, they chose to run leather goods in winter and sell straw mats in summer because of the seasonal factors of leather goods, so the earliest fur business was also called "fur shop".

The source of fur is usually fox, rabbit, mink, beaver, otter, raccoon dog, etc.

According to the data, the different terms of "fur" and "fur" are derived from people's different understanding of fur products in different periods and regions.

Among the numerous sources of fur, mink is the most valuable and has the reputation of "king of Qiu Zhong".