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    The New Consumer Market Is The Biggest Driving Force For International Brands To Enter China.

    2012/11/12 11:48:00 16

    BeijingInternational BrandClothing

     


      

    Beijing

    The inspection and Quarantine Technology Center of the inspection and Quarantine Bureau and the TUV South Deutsche group (hereinafter referred to as TUV SUD) signed a cooperation agreement.

    After the cooperation, we will create a brand new, efficient and authoritative import inspection and supervision platform for import and export enterprises.

    One is the government certification inspection institution representing China, the other is the third party certification and testing agency abroad. What kind of spark will collide with such a combination? How can the two sides jointly promote the standardization of the import market according to China's national conditions?


    Promoting quality improvement of imported garments


    Huge domestic market, sustained GDP growth, growing national consumption purchasing power and growing new consumer market and other opportunities have become a driving force.

    international brand

    The biggest driving force for entering China.

    As a result, the quality problems of imported garments are also endless. Data show that last year, the national inspection and quarantine department received 36951 batches and 52 million 320 thousand pieces of imported garments for inspection, and the value of goods was 695 million 360 thousand dollars. 1521 batches and 730 thousand pieces of unqualified goods were detected, and the value of goods was 12 million 200 thousand US dollars.

    The annual unqualified detection rate was 10.2%, of which 861 batches were returned or destroyed due to unqualified safety items.


    Deputy director of the Beijing inspection and Quarantine Technology Center, Wang Da Lu, said that in view of the textile inspection, Beijing will be in the

    clothing

    Strengthen communication and cooperation in the aspects of safety and seamless supervision, clothing safety information traceability, clothing safety information collection, and technical support capability building, and provide support for cooperation between the two sides. At the same time, we hope that TUV SUD will further strengthen the communication and connection between the inspection and Quarantine Technology Center in the aspects of inspection application, confirmation, and product consistency, so as to form a set of effective and cooperative management mechanism.

    Through this cooperation, we can provide an accurate, convenient and fast international testing service for the global textile enterprises to ensure that the quality of the textiles is more in line with the relevant Chinese standards in the import process, while exploring a new operation mode of effective combination of testing and inspection.


    TUV SUD textile chief also said that international brands entering China must conform to the relevant requirements of China's inspection and inspection. The most prominent is quality problems. The cooperation between TUV SUD and the inspection and Quarantine Technology Center of Beijing inspection and quarantine bureau is intended to create a brand new, efficient and authoritative import garment inspection and supervision service platform, so as to escort the import and garment enterprises with high quality and integrity into the domestic market smoothly.


    Implantation of "China standard" from production link


    TUV SUD is a testing and certification body with the world's third party testing capability, and is in the forefront of the industry in terms of international standard conformity assessment.

    What kind of spark will this kind of "marriage" collide with? How will the testing process of imported garments change after cooperation?


    According to Mr. Wang, a textile inspection worker of the Beijing inspection and Quarantine Technology Center, after the cooperation, it will still conduct sampling inspection on the garments entering and leaving the port according to the original statutory inspection procedures and quarantine standards, and will not shorten any inspection process, nor will it reduce the testing standard.

    The only change is that in the course of commodity production, TUV SUD will guide enterprises to produce products that are more up to standard in accordance with our testing standards.

    This reduces unnecessary production costs, time costs and capital costs.

    TUV SUD textile department head also explained: "this cooperation will not change the normal process of inspection and quarantine, but it will provide a meaningful reference for the rapid pmission of detection information and the integration of processes.

    This cooperation will help international manufacturers understand China's domestic technology standards and guide them to implement this standard at the beginning of the design so as to avoid other negative effects caused by ununderstanding and non conformity.

    For example: from money loss to reputation loss and so on.


    Why did the Beijing inspection and quarantine organization choose TUV SUD as a certification body? The reporter has learned that since the entry of TUV SUD into China, it has been well collaborate with the entry-exit inspection and quarantine institutions at all levels (CIQ).

    Referring to the cooperation, TUV SUD responded: "it is entirely based on the requirements of both sides and the immediate needs of customers. If we can always strive to provide dynamic solutions for the import garment enterprises in line with China's national conditions and market demand, and establish a mutual trust mechanism through better integration with relevant government departments, promote better development of textile and clothing import and export, and at the same time seek common development, mutual benefit and reciprocity, we can achieve the triple win situation of the government, enterprises and certification bodies. Why not?" in the post financial crisis era, such a joint inspection and business alliance will make textile and garment import trade have greater development and upgrading.


    Foreign companies need to cross the testing threshold for nuggets


    TUV SUD believes that in any country, the quality of products can only be guaranteed through cooperation among stakeholders and stakeholders in the value chain.

    Testing departments, manufacturers and end users may benefit from this.

    First of all, consumers can rest assured that the goods purchased by themselves have passed the strict quality control and production supervision and control of TUV SUD globally. Manufacturers can improve their product recognition and expand marketing by using TUV SUD blue octagonal logo and other accepted and recognized product inspection marks worldwide.


    In view of the future development of import and export clothing, TUV SUD said that in terms of exports, China's exports are mainly middle end, and China will gradually move towards high-end, because the cost of South Asian countries is far lower than that of China.

    With the adjustment of the foreign trade structure, the garment industry in China has changed significantly this year. The basic mode of relying solely on price positioning and quantity winning will no longer adapt to the changes in the consumer market, and production will become more and more difficult.

    At the same time, in the import side, I believe that more and more international brands will be aiming at China's huge market.

    In any case, it is the most basic threshold to make good "homework" and ensure that it meets the requirements of the local countries at the quality level.

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