To Support Reebok'S Reorganization Of Adidas And Reduce Its Expected Turnover

The performance continued to be higher than that of its competitors, and the turnover and profit increased significantly in the third quarter of 2012.

However, due to the problems of its subsidiary Reebok Co, Adidas ranked only the second largest sport brand in Nike, and Adidas group lowered its expected turnover this year.

Because it needs to provide financial support for the restructuring of Reebok India after the fraud, Adidas expects to enter the deficit in the fourth quarter.

But Herbert Hainer, group leader, predicts that the group's turnover and profits will set a record in 2012.

On Thursday (November 8th), Adidas group announced that from July to September this year, the group surplus increased by 14%, to 344 million euros, and its turnover rose 11% to 4 billion 200 million euros.

Expect.

Analysts interviewed by Reuters predicted that the average turnover of Adidas group in the third quarter was 4 billion 150 million euros, with a net profit of 335 million euros.

In the third quarter, the main reason to promote Adidas group's performance was retail sales of franchised stores, and there was little growth in wholesale business.

After adjusting for the exchange rate, the turnover of Adidas group in Eastern Europe, China and Latin America increased by 10%, the largest increase.

While Reebok's performance fell by 25%, the North American market declined overall.

Compared with Nike and Puma, Adidas has the best performance.

Despite the strong growth of Nike group, the overall and product turnover decreased.

Puma group has a strong dependence on Europe, so it is completely affected by the debt crisis.

In response to the prospect of declining profits and gloomy profits, Puma group management has made the biggest adjustment in 20 years.

Adidas group's profit this year will be between 770 million euros and 785 million euros, a record increase of 15% to 17%.

In the first nine months, Adidas group's profit has reached 798 million euros.

In the fourth quarter, Adidas group's losses will be counted accordingly.

In addition, the growth rate of Adidas group's turnover in 2012 is expected to be less than 10% in the whole year, which is expected to increase by nearly 10%.

Besides Reebok,

The unresolved labor dispute of the Hockey League NHL has also had a negative effect on Adidas group.

It is estimated that the turnover of Adidas group will continue to increase in 2013, and the profit margin will increase to 9%, and the profit will increase by 10%.