China'S Leather Market Is Not Optimistic.

China's leather export has become the world's first export power.

According to WTO's latest report on world trade, China has surpassed Germany to become the world's first export power and exports account for 10.4% of the world's total exports.

Data show that in 2012 1-6, China's scale leather, fur and products and footwear industry completed 493 billion 759 million yuan of industrial output value, an increase of 14.58% over the same period last year, and the growth rate dropped 11.68 percentage points over the same period last year. In 1-5 months, the gross profit of leather, fur and products and footwear industry in China's scale was 22 billion 487 million yuan, an increase of 20.35% over the same period last year, and the growth rate dropped by 12.49 percentage points over the same period last year.

international repercussions

Analysts believe that this is domestic and foreign

Fluctuations, low international demand, rising labor costs and other multiple adverse factors.

However, in 2012 1-6, China exported 4 million 80 thousand leather garments, 210 million US dollars, down 28.9% and 23.4% respectively compared with the same period last year. In the same period, the export of semi finished leather in China was 4253 tons and 15 million 810 thousand US dollars, down 24.5% and 8.2% respectively.

We see that after decades of development, China's manufacturing industry still has not been rid of the embarrassment of the global giants' production base.

So is the leather industry. In the eyes of Americans, tens of thousands of people in the Pearl River Delta.

The factory may be just the core factory of a multinational shoe company.

Under the background of economic globalization, the global manufacturing industry is also facing a globalized trend. The global economic trend will have an impact on China's leather industry.

How can China's leather industry with a production value of 400 billion occupy a favorable position in the division of labor in a globalized industry? It is a major test that will affect the future development of the industry.

The immediate consequence of such a situation is that although more and more leather products are flowing from China's factories to the world, the Chinese brands of overseas markets are hard to see or even disappear.

Structural contradictions also affect the healthy development of China's leather industry.

In terms of product structure, whether it is luggage or footwear, there are surplus products in the middle and low grade products, with fewer high-end products and less brand influence.

Relatively dispersed, small scale and large number of enterprises, a large number of backward production capacity is facing elimination; in the regional structure, industries are concentrated in coastal areas such as Guangdong, Fujian and the Yangtze River Delta; the central and western regions, especially in the western region, have fewer enterprises, and regional and market and resource advantages are not fully realized; in terms of talent structure, the proportion of high-end talents in technology, design and marketing in the whole industry is relatively small.

What is more serious is that such a weak position in the global industrial division is caused by many problems existing in China's leather industry itself.

Due to the lack of technology, the leather industry in China is not only in the middle manufacturing stage, but also in the front end.

Environmental technology, design creativity, and the marketing and brand building of the back end are all quite different from those in the West.

For example, on environmental issues, the EU's registration, assessment, authorization and restriction regulation of chemicals (REACH), which was introduced in December 1, 2008, restricts the entry of Chinese related products including leather into the EU market by limiting chemical content.

At the same time, because of environmental problems, some local governments that have made leather industry as a pillar industry have begun to support green emerging industries, even leather industry.

The backwardness of technology and the lack of core technology are the biggest bottlenecks restricting the development of leather industry in China.

Leather industry is the oldest industry of mankind. The history of leather industry development is the history of human skill progress.

After the reform and opening up, China's leather industry has been developing vigorously.

The status is unbreakable.

However, it is still necessary for China's leather industry to work together from the big country of leather industry to the power of leather industry.